基于旅游体验的城市湿地公园游客满意度研究
发布时间：2019-04-23 07:55
【摘要】：旅游体验时代背景下,旅游逐渐趋向于体验化、互动化。旅游的本质就是体验。城市湿地公园作为连接人类与自然的纽带,是现在都市人需要的旅游体验之地。为了满足不同游客的体验需求,城市湿地公园的设计应将旅游体验的理念贯穿到整个产品的设计之中,让游客产生愉悦而难忘的体验,进而提高游客的满意度。这需要从旅游体验的角度研究城市湿地公园的游客满意度情况,进而提炼出提高游客满意度的方法策略。 本研究在相关文献梳理的基础上,以旅游体验的视角为切入点,立足游客角度,分析了游客体验的满意度现状,最后提出提高游客满意度的建议。本研究结合问卷调查和访谈等研究方法,获取实证研究数据。通过SPSS统计分析软件对数据进行分析处理以验证研究假设。研究结果表明,城市湿地公园游客体验因子的构成要素主要包括服务体验、景观体验、活动体验、设施体验、情感体验五个方面；游客体验因子与游客总体满意度显著相关；不同属性的游客在旅游体验方面存在差异；游客游览前的期望与游览后的满意度存在显著差异。基于上述分析,本文从准确定位目标市场、挖掘潜在游客,充分利用游客正向口碑、注重旅游地品牌推广,完善城市湿地公园全方位的旅游体验等方面提出了基于旅游体验的城市湿地公园的经营建议。
[Abstract]:Under the background of tourism experience, tourism gradually tends to experience and interact. The essence of tourism is experience. Urban Wetland Park, as a link between human and nature, is a tourist experience city people need. In order to meet the needs of different tourists, the design of urban wetland park should incorporate the concept of tourism experience into the design of the whole product, so that tourists can produce pleasant and unforgettable experiences, so as to improve the satisfaction of tourists. This need to study the tourist satisfaction of the urban wetland park from the perspective of tourism experience, and then extract the methods and strategies to improve the tourist satisfaction. On the basis of combing the relevant literature, this paper analyzes the current situation of tourists' satisfaction from the perspective of tourism experience and tourists' perspective, and finally puts forward some suggestions to improve tourists' satisfaction. This study combines questionnaire survey and interview and other research methods to obtain empirical research data. The data are analyzed and processed by SPSS statistical analysis software to verify the research hypothesis. The results show that the components of tourist experience factor in urban wetland park include service experience, landscape experience, activity experience, facility experience and emotional experience, and the tourist experience factor is significantly related to the overall satisfaction of tourists. There are differences in tourism experience between tourists with different attributes, and there is a significant difference between the expectation of tourists before and after the tour, and there is a significant difference in the satisfaction of tourists after the tour. Based on the above analysis, this article from the accurate positioning of the target market, mining potential tourists, make full use of tourists to the word-of-mouth, pay attention to the promotion of tourist brand, The management suggestions of urban wetland park based on tourism experience are put forward in order to improve the all-round tourism experience of urban wetland park.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592;F224
[Abstract]:Under the background of tourism experience, tourism gradually tends to experience and interact. The essence of tourism is experience. Urban Wetland Park, as a link between human and nature, is a tourist experience city people need. In order to meet the needs of different tourists, the design of urban wetland park should incorporate the concept of tourism experience into the design of the whole product, so that tourists can produce pleasant and unforgettable experiences, so as to improve the satisfaction of tourists. This need to study the tourist satisfaction of the urban wetland park from the perspective of tourism experience, and then extract the methods and strategies to improve the tourist satisfaction. On the basis of combing the relevant literature, this paper analyzes the current situation of tourists' satisfaction from the perspective of tourism experience and tourists' perspective, and finally puts forward some suggestions to improve tourists' satisfaction. This study combines questionnaire survey and interview and other research methods to obtain empirical research data. The data are analyzed and processed by SPSS statistical analysis software to verify the research hypothesis. The results show that the components of tourist experience factor in urban wetland park include service experience, landscape experience, activity experience, facility experience and emotional experience, and the tourist experience factor is significantly related to the overall satisfaction of tourists. There are differences in tourism experience between tourists with different attributes, and there is a significant difference between the expectation of tourists before and after the tour, and there is a significant difference in the satisfaction of tourists after the tour. Based on the above analysis, this article from the accurate positioning of the target market, mining potential tourists, make full use of tourists to the word-of-mouth, pay attention to the promotion of tourist brand, The management suggestions of urban wetland park based on tourism experience are put forward in order to improve the all-round tourism experience of urban wetland park.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592;F224
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