延边地区农民旅游市场开发研究

发布时间：2019-05-17 11:40

【摘要】：随着旅游业的飞速发展及我国全面建设小康社会的进行,我国农民生活水平日益提高,对于旅游的需求也日益强烈。研究农民旅游市场的开发是大势所趋,可为小康社会建设献计献策,亦可为我们旅游业的发展寻求长远之道。本研究选择延边地区作为研究区域,以延边地区范围内的农村居民为研究对象,在旅游市场开发相关理论的指导下,利用实地问卷调查获取的第一手资料和延边地区统计年鉴及延边旅游局历年统计资料,采用文献法、问卷调查法、统计分析法等多种方法,定性分析与定量分析相结合,对延边地区农民旅游市场现状、存在问题及限制农民旅游市场开发的因素作了实证分析。这将为延边地区农民旅游市场的开发提供理论依据及现实依据,对于促进延边地区旅游业的长足发展具有重要的指导意义。本文首先对延边地区旅游业的发展现状进行了分析,其次是本文研究的重点内容,包括延边地区受调查者基本属性分析、旅游市场现状特征分析及市场开发限制性因素分析等。在游客的基本属性特征方面,分别从性别、民族、年龄、学历、家庭状况及收入状况等方面进行了分析,并注重对不同民族间、城乡间及远近间各方面特征的比较分析及其相关内在关系的探讨,得出延边地区农民旅游市场的现状特征。研究发现：在延边地区的农民旅游者中,朝汉两族均以男性居多,且在30到59岁之间的、低学历低收入组建有稳定的家庭的群体为主。而民族差异方面,朝鲜族的出游率高于汉族,尤其在18到29岁这一年龄段。农民对旅游的认知水平相对较低,但是对旅游的态度非常积极。农民旅游者的出游目的是较为单一的,以“观光休闲”和“探亲访友”为主。较于其他研究,延边地区农民出游距离相对较远,以吉林省内及国内其他地市的景点为主,在“出境旅游”的选择上,朝鲜族人数远远高于汉族。在外出旅游的时间方面较多的集中在“2—3天”时间段内,出游时间较于其他研究结果相对较长。农民旅游者的旅游消费结构不合理,旅游信息获取渠道较为传统且旅游信息较为闭塞。城乡居民在旅游认知、旅游目的、旅游组织方式、出游交通工具、出游距离、出游时间长度、出游目的地的选择、旅游消费结构、旅游消费额度九个方面均存在较大差异；远郊及近郊农民的差异主要表现在出游组织方式、出游距离、旅游目的地选择、消费额度四个方面,其他方面差异较小；在民族差异性方面主要表现为旅游交通工具的选择、旅游时间长度、旅游消费额度三个方面,其他方面差异不明显。在限制农民旅游市场开发的因素分析方面,首先从农民自身出发,通过因子分析及均值比较得出了限制延边地区农民旅游市场开发的三大因子,及其影响程度。研究发现：“景点门票太高”、“家庭负担重”、“不敢放手花钱”、“不敢出远门”、“农闲时间做兼职”、“务农空闲时间少”、“没有旅游信息”、“收入水平低”、“走不开,照顾老人孩子”是最重要的限制性因素；问卷所列的13项限制性因素通过因子分析可用“旅游动机”、“闲暇时间”、“经济因素”三个公因子来概括；三大限制性公因子的影响程度由大到小依次是：经济因素、闲暇时间、旅游动机。在旅行社方面,农民旅游者与旅行社心里的背离是重要因素,而旅游产品方面,产品的设计不符合农民旅游者的需求也限制了农民旅游市场的开发。综合以上研究,提出了开发延边地区农民旅游市场开发的策略,并对本文的研究进行了总结,指出了不足,对延边地区农民旅游市场开发的研究做进一步的展望。
[Abstract]:With the rapid development of the tourism industry and the overall construction of a well-off society in our country, the living standard of the peasants in our country is increasing, and the demand for tourism is becoming more and more intense. The research of the development of the farmer's tourism market is the trend of the trend, can offer suggestions for the construction of a well-off society, and can also find a long-term way for the development of our tourism industry. In this study, the Yanbian area is selected as the research area, and the rural residents in the area of Yanbian area are the research objects. Under the guidance of the relevant theories of tourism market development, the first-hand information obtained by the field survey and the statistical yearbook of Yanbian area and the statistical data of Yanbian Tourism Bureau In this paper, a series of methods, such as the literature method, the questionnaire method and the statistical analysis method, are used to combine the qualitative analysis with the quantitative analysis to make an empirical analysis of the present situation, the problems and the factors restricting the development of the farmers' tourism market in Yanbian area. This paper will provide the theoretical basis and practical basis for the development of the farmers' tourism market in Yanbian area, which is of great guide to the development of the tourism in Yanbian area. In this paper, the present situation of the tourism in Yanbian area is analyzed, and the main content of this paper is the analysis of the basic attributes of the respondents in Yanbian area, the analysis of the current situation of the tourism market and the restrictive factors of the market development. The paper analyses the characteristics of the basic attributes of the tourists from the aspects of gender, nationality, age, education, family status and income. Discussion on the Present Situation of the Farmers' Tourist Market in Yanbian Area The study found that, among the peasant tourists in Yanbian area, the two communities of the Han and Han were mostly male, and there were stable families in low-income and low-income groups between 30 and 59 years old. The number of the Korean people is higher than that of the Han nationality, especially between the ages of 18 and 29. The age group is relatively low in the cognition level of the tourism, but the attitude towards the tourism is not It is often positive. The tourist destination of the peasant tourists is relatively single, with the "Sightseeing and leisure" and the "to visit one's friends" Mainly. Compared with other studies, the distance between the farmers in Yanbian area is relatively far, and the number of Korean people is far higher in the selection of visiting friends in Jilin Province and other places of the country. In the Han nationality, more concentrated in the "2-3 days" time, the travel time is more than the other research results. For the long time, the tourism consumption structure of the peasant tourists is not reasonable, and the tourism information acquisition channel is more traditional and the travel information is lower In order to block, the urban and rural residents are in the tourism cognition, the tourism destination, the travel organization mode, the travel vehicle, the travel distance, the travel time length, the travel destination choice, the tourism consumption structure, the travel consumption limit and the nine aspects. The difference of the farmers in the suburbs and the suburbs is mainly in the way of traveling organization, the distance of travel, the choice of tourist destination and the consumption limit, and the other differences are small; in the aspect of the national difference, the main performance is the choice of the travel vehicle, the brigade Three aspects of travel time length and tourism consumption limit, and other aspects The difference is not obvious. In order to limit the factor analysis of the development of the farmer's tourism market, the three factors that limit the development of the farmers' tourism market in Yanbian area are obtained through the factor analysis and the average comparison. The study found that the "The entrance ticket is too high", the "family burden", the "Don't let go of the money", the "do not dare to go out of the far door", the "to do part-time work at idle time", the "Less idle time for farming", the "No travel information", the "Low income level" and the "can't open, take care of the old man's child" are the most important limiting factors; the 13 restrictive factors listed in the questionnaire are available in "tourism motivation" by factor analysis, ", the three common factors of the "economic factors" are summarized; the degree of influence of the three restrictive male factors is in turn: economic factors, leisure time" The time and the motive of the travel. In the travel agency, the deviation of the peasant tourists and the travel agencies is an important factor, while the tourism products, the design of the products is not in accordance with the needs of the farmers, and the farmers On the basis of the above research, the paper puts forward the strategy of developing the peasant tourism market in Yanbian area, and sums up the research of this paper, points out the deficiency, and develops the peasant tourism market in Yanbian area.
【学位授予单位】：延边大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7;F327

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