农民需求期待与农村零售药店经营模式关系研究

发布时间：2018-03-15 22:37

本文选题：农民需求　切入点：零售药店　出处：《中南林业科技大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着社会主义新农村建设的迅速推进,广大农民生活水平和经济收入显著提高的同时,农村群众也开始更多关注自身健康和养生保健,这对农村医药事业发展也提出了更高的要求。随着农村药品监管网络和供应网络(简称“两网”)建设逐步开展,借助国内外零售药品企业在城市的经营模式经验,在农村乡镇、村设置药品零售企业,为广大农村老百姓提供及时、方便、质优、价廉的用药服务,无疑对改善农村居民购药难状况,平抑药品价格,提高药品质量等都产生积极作用,是一项惠及广大农民群众的有益举措。同时,大力发展农村药品零售企业又能为部分有能力的农村劳动力增加就业岗位,促进农民增收和农村经济发展,也是坚持以人为本、落实科学发展观及加快社会主义新农村建设的需要。然而就目前的经营现状而言,在许可条件逐渐苛严和市场竞争明显加剧的双重压力之下,农村零售药店(尤其是县城以下)很难满足广大农民群众对其经营管理、专业服务水平的需求期待。农村零售药店生存和发展的前景不容乐观。本研究首先通过文献综述,归纳总结出国内外药品零售企业的经营模式和发展现状；目前我国农村零售药店存在的问题,以及“新医改”和新版GSP政策对农村零售药店的影响；农村零售药店经营模式调整的意义等,并在此基础上根据国内外研究现状详细地阐述本研究的意义。然后,在对需求期待和经营模式进行理论分析的基础上,根据深入对农村农民群众和药品零售企业的实际调查和分析结果,进行农民需求期待与农村零售药店经营模式关系实证研究,以及不同人口统计学、组织学特征变量上的差异研究。截取困扰药品零售企业经营模式中最核心的因素(包括经营管理、专业素质、药学服务质量、服务水平等)进行研究。期望通过本研究能为解决农村零售药店的经营模式问题,提出建立标准化的运营体系、“国医药养生馆”特色之路、发展“三网融合”等可供参考的建议。本研究提出了解决农村零售药品企业发展困难的对策,同时还指出了本研究的不足与未来的研究展望。
[Abstract]:With the rapid development of the new socialist countryside, while the peasants' living standards and economic income have improved significantly, the rural masses have begun to pay more attention to their own health and health care. With the gradual development of the rural drug regulatory network and the supply network ("two networks"), with the help of the experience of domestic and foreign retail pharmaceutical enterprises in the urban business model, in rural villages and towns, The setting up of drug retail enterprises in the village to provide timely, convenient, high-quality and inexpensive drug service to the broad masses of rural people will undoubtedly play a positive role in improving the difficult condition of drug purchase for rural residents, stabilizing the drug prices, and improving the quality of drugs, etc. It is a beneficial move to benefit the broad masses of peasants. At the same time, vigorously developing rural drug retail enterprises can also increase employment posts for some capable rural labor forces, promote farmers' income and rural economic development, and adhere to people-oriented approach. It is necessary to implement the scientific concept of development and to speed up the construction of a new socialist countryside. However, as far as the present operating situation is concerned, under the double pressure of gradually stringent licensing conditions and marked intensification of market competition, Rural retail pharmacies (especially below the county seat) are difficult to meet the expectations of farmers for their management and professional service level. The prospects for the survival and development of rural retail pharmacies are not optimistic. This paper summarizes the management mode and development status of drug retail enterprises at home and abroad, the existing problems of rural retail pharmacies in China, and the influence of "New Medical Reform" and the new GSP policy on rural retail pharmacies. The significance of the adjustment of rural retail drugstore management model, and on this basis, according to the current research situation at home and abroad, the significance of this study is elaborated in detail. Then, on the basis of theoretical analysis of demand expectation and business model, Based on the actual investigation and analysis of rural farmers and drug retail enterprises, the empirical study on the relationship between farmers' demand expectation and rural retail drugstore management model, as well as different demographics, is carried out. Study on the differences in histological characteristics. The most core factors (including management, professional quality, pharmaceutical service quality, etc.) that haunt the business model of pharmaceutical retailing enterprises, It is expected that this study can solve the problem of the management model of rural retail drugstores, and put forward a standardized operation system, "national medicine and health preservation hall" characteristic road, This study puts forward some countermeasures to solve the difficulties in the development of rural retail pharmaceutical enterprises, and also points out the shortcomings of this study and the prospect of future research.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F721;F323

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