基于Logit-ISM模型的奶农全面质量控制行为分析

发布时间：2018-03-16 22:20

本文选题：奶农　切入点：全面质量控制行为　出处：《农业技术经济》2017年03期 　论文类型：期刊论文

【摘要】：本文基于569份问卷调查数据,首先运用多元有序Logit模型确定了奶农全面质量控制行为实施意愿的影响因素,然后运用ISM模型确定了各影响因素之间的关联关系和层次结构。研究表明:决策者文化程度、养殖模式、养殖年限、养殖规模、专业化程度、兽药标准认知、疫病防控标准认知、设施配置标准认知、原奶质量标准认知、行为态度、合作协调态度以及政府鼓励支持等12个因素对奶农全面质量控制行为实施意愿有正向影响。其中,行为态度、合作协调态度和政府鼓励支持是表层直接因素,原奶质量标准认知、疫病防控标准认知、设施配置标准认知和兽药标准认知是中层间接因素,决策者文化程度、养殖年限、养殖模式、养殖规模和专业化程度是深层根源因素。
[Abstract]:Based on the data of 569 questionnaires, the factors influencing dairy farmers' willingness to implement total quality control behavior were determined by using multivariate ordered Logit model. Then ISM model is used to determine the correlation and hierarchical structure among the factors. The results show that: the decision maker's education level, breeding model, breeding years, breeding scale, specialization, veterinary drug standard cognition, The cognition of epidemic disease prevention and control standard, facility allocation standard, raw milk quality standard, behavior attitude, cooperation and coordination attitude and government encouragement and support have positive effects on dairy farmers' willingness to implement total quality control behavior. Behavioral attitude, cooperative and coordinated attitude and government support are the direct factors. The cognition of raw milk quality standard, epidemic disease prevention and control standard, facility allocation standard and veterinary medicine standard are intermediate indirect factors, and the educational level of decision makers. Years, modes, scale and specialization are the deep root factors.
【作者单位】：山东农业大学经济管理学院;
【基金】：国家社会科学基金资助项目“基于供应链的畜产品质量控制策略研究”(编号:15BGL136)
【分类号】：F326.3

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