中国茶叶出口国际竞争力研究

发布时间：2018-06-04 11:20

本文选题：茶叶 + 国际贸易　；参考：《贵州财经大学》2015年硕士论文

【摘要】：我国是茶叶传统出口大国,据相关数据显示,当前全球各个产茶国家中,我国的茶叶年产量居于第一位,出口的总量居于第二位,仅仅低于肯尼亚。随着我国在2001年加入世贸组织后,与世界各主要茶叶贸易国家的联系日益密切。但和其它国家相比,我国茶叶出口的竞争优势不明显,比如存在出口单价低,缺少闻名世界的茶叶品牌等问题,在贸易中主要以原料出口为主,技术含量比较低,利润也很少。本文首先综述当前茶叶贸易理论与国际竞争力理论,进而将我国与世界的茶叶贸易的现状进行比较,从而来掌握和了解目前茶叶贸易的发展趋势。通过国际竞争力指标体系的比较分析,找出我国和其它茶叶贸易大国之间的差距,进而为提升我国茶叶出口国际竞争力提出对应的建议。文章由六个章节组成:首先是此文的导论,该部分简单叙述了题目的研究背景,文章采用的研究方法和国内外对此问题研究现状,并介绍本文研究的创新之处。第二章分析我国与世界茶叶的贸易概况,分析了世界主要茶叶出口贸易国近年来的贸易数据,说明了世界茶叶的生产和贸易主要特征,分析得到我国在全球茶叶贸易中的现状。文章的第三章主要利用当前全球茶叶出口国的茶叶出口相关数据,运用五个指标依次是显示性比较优势、贸易竞争力指数、国际市场占有率、单产指数和净出口指数,深入研究分析了各个主要茶叶出口国在国际上出口茶叶时具有的国际竞争力,通过计算的数值结果,详细比对分析了各个国家出口茶叶具有的优势和劣势。文章的第四章主要从微观和宏观的角度上研究分析了影响我国茶叶出口的各方面因素,从局部和总体把握影响我国茶叶出口的因素,从中发现关键的因素,找到提升我国茶叶出口的关键点。该部分还研究分析了我国绿茶国际市场现状,并提出了提升中国绿茶国际市场竞争力的相关举措。文章的第五章详细介绍了我国茶叶出口具有的比较优势和国际竞争力,并依此为基础,增强我国茶叶国际市场竞争力,推动茶叶可持续发展,分别从政府、企业和茶叶行业协会三个方面出发,提出对应的建议。第六章对本文研究进行总结,使得真正有利的对策措施可以在实际中得到落实。
[Abstract]:China is a traditional tea export country. According to the relevant data, among the tea producing countries in the world, the annual tea output of our country is the first, and the total export quantity is the second, which is only lower than that of Kenya. With China's entry into the WTO in 2001, the relationship between China and the major tea trading countries in the world is getting closer and closer. However, compared with other countries, the competitive advantage of China's tea export is not obvious, such as low export unit price, lack of world-famous tea brand and so on. In the trade, the main export is raw materials, the technology content is relatively low, the profit is also very small. This paper first summarizes the current theory of tea trade and the theory of international competitiveness, and then compares the present situation of tea trade between China and the world, so as to grasp and understand the development trend of the current tea trade. Through the comparative analysis of the index system of international competitiveness, this paper finds out the gap between China and other big countries in tea trade, and puts forward corresponding suggestions for improving the international competitiveness of China's tea exports. The article is composed of six chapters: first, the introduction of this paper, this part briefly describes the research background of the topic, the research methods used in the article and the current situation of research on this issue at home and abroad, and introduces the innovation of this paper. The second chapter analyzes the general situation of tea trade between China and the world, analyzes the trade data of the major tea exporting countries in the world in recent years, explains the main characteristics of the world tea production and trade, and analyzes the present situation of our country in the global tea trade. The third chapter of the article mainly uses the relevant data of tea export from the world tea exporting countries, using five indexes in turn: comparative advantage, trade competitiveness index, international market share, unit yield index and net export index. In this paper, the international competitiveness of the major tea exporting countries in the world is studied and analyzed, and the advantages and disadvantages of the tea exports are compared and analyzed in detail by the numerical results. In the fourth chapter, the author studies and analyzes the factors that affect China's tea export from the micro and macro perspectives, and finds out the key factors from the perspective of local and overall understanding of the factors affecting China's tea exports. Find out the key point to promote the tea export of our country. This part also analyzes the international market situation of green tea in China, and puts forward the relevant measures to enhance the international competitiveness of green tea in China. The fifth chapter introduces the comparative advantage and international competitiveness of Chinese tea export in detail, and based on this, strengthens the international market competitiveness of Chinese tea, and promotes the sustainable development of tea. Enterprises and the tea industry association from three aspects, put forward corresponding suggestions. The sixth chapter summarizes the research of this paper, so that the real favorable countermeasures can be implemented in practice.
【学位授予单位】：贵州财经大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F326.12;F752.62

【共引文献】