竞争优势视域下贵州茶产业转型研究

发布时间：2018-06-11 19:57

本文选题：茶产业 + 竞争优势　；参考：《贵州大学》2015年硕士论文

【摘要】：贵州种茶历史悠久,是茶文化的主要集聚区和传播区。贵州是唯一兼具高海拔、低纬度、寡日照的高原产茶区。优越的自然地域环境使黔茶迈入全省乃至全国名茶行列。文章在梳理相关文献的基础上,以产业链的角度研究贵州茶产业转型问题。分析贵州茶产业发展现状及潜在优势,并剖析茶产业发展的制约因素得出需要进行茶产业转型的原因,在此基础上得出茶产业转型内在动力及模式和路径。最后提出相应对策建议。研究表明:贵州茶产业近几年得到迅速发展,种植规模和产量都有不俗表现。茶企发展良好,出口势头也呈现较好趋势。但贵州茶产业面临增长困境、竞争力困境、成本困境、贸易困境这“四大困境”,茶产业基础薄弱,茶叶市场经营主体分布不均,茶产业经济增长方式粗放,茶产业发展模式不可持续。当前茶产业转型的三种模式不是完全适合贵州,通过从资源开发阶段、资源开发规模、茶产业发展现状等分析茶产业转型需要走复合模式道路。本文创新之处在于采用布朗单一参数线性平滑指数法测算茶叶产量,结果显示,在贵州不发生重大性自然灾害的情况下,茶叶产量会出现一路看涨的趋势。采用SAI、EAI、AAI、NTB、PRIM、CA、RCA指数研究贵州茶叶竞争力情况(对比安徽、浙江),结果显示,贵州茶产业具有规模优势,但是效率优势低下,国际市场占有率很低,与安徽、浙江两省相比,显示性优势指数最低,且低于全国平均水平。这表明,贵州茶产业虽然取得规模优势,但是在效率、市场竞争力方面还很弱。为此,必须实现茶产业转型,促进产业结构优化升级,提高茶产业竞争力是摆在我们面前的重要问题。
[Abstract]:Tea planting in Guizhou has a long history and is the main gathering and spreading area of tea culture. Guizhou is the only tea-producing area on the plateau with high altitude, low latitude and little sunshine. The superior natural environment makes Guizhou tea into the province and even into the ranks of famous tea. On the basis of combing relevant literature, this paper studies the transformation of Guizhou tea industry from the angle of industrial chain. This paper analyzes the present situation and potential advantages of tea industry in Guizhou, and analyzes the restricting factors of tea industry development. The reasons why the tea industry needs to be transformed are pointed out. On this basis, the internal motive force and mode and path of tea industry transformation are obtained. Finally, the corresponding countermeasures and suggestions are put forward. The research shows that Guizhou tea industry has developed rapidly in recent years. Tea enterprises develop well, export momentum also presents a good trend. However, Guizhou tea industry is faced with the growth dilemma, the competitiveness dilemma, the cost dilemma and the trade dilemma. The tea industry foundation is weak, the main body of tea market is unevenly distributed, and the economic growth mode of the tea industry is extensive. The development mode of tea industry is not sustainable. The three models of tea industry transformation are not completely suitable for Guizhou at present. Through analyzing the transformation of tea industry from the stage of resource development, the scale of resource development and the present situation of tea industry development, we need to take the compound mode. The innovation of this paper lies in the use of Brownian single parameter linear smoothing index method to estimate the tea yield. The results show that the tea yield will be rising all the way under the condition that there is no serious natural disaster in Guizhou. In this paper, we use the SAIZEAI EAI / AIAI / AIA index to study the tea competitiveness in Guizhou province (compared with Anhui and Zhejiang provinces, the results show that Guizhou tea industry has the advantage of scale, but its efficiency advantage is low, and its international market share is very low. Compared with Anhui and Zhejiang provinces, the tea industry in Guizhou has a very low market share, compared with the two provinces of Anhui and Zhejiang. The indicative dominance index was the lowest and lower than the national average. This indicates that, although Guizhou tea industry obtains scale superiority, but in the efficiency, the market competition ability aspect is still very weak. Therefore, we must realize the transformation of tea industry, promote the optimization and upgrading of industrial structure, and improve the competitiveness of tea industry.
【学位授予单位】：贵州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F323.7

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