北大荒米业集团发展策略研究

发布时间：2019-02-26 08:56

【摘要】：黑龙江省北大荒米业集团有限公司(以下简称公司),是农业产业化国家重点龙头企业,总部位于美丽的冰城哈尔滨。公司位列全国大米加工业前列,入选全国首批放心粮油示范企业,连续多年蝉联“中国工业行业排头兵”。公司通过ISO9001、ISO14001和ISO22000质量环境食品安全国际标准体系认证,具有明显的规模、基地、品牌、技术及绿色产品优势。北大荒品牌价值达451.62亿元。受北大荒米业集团委托,研究北大荒集团发展情况,希望通过对北大荒米业发展策略的规划,使集团实现以打造稻米加工为主的现代国际化粮食产业集团的企业愿景,以“深化改革、构建体系、工贸一体、冲刺百亿”为发展目标,以最佳的发展环境、优秀的服务效能,容纳智者英才、有识之士,聚集八方之力,绽放共赢果实之希冀。本文从五部分进行分析和研究,通过对北大荒米业集团生产、购销、经营、管理现状的分析,掌握北大荒米业集团在发展过程中的主要问题,然后在企业发展内外部环境、行业环境和竞争对手进行详细的分析,了解企业所面临的机会和威胁,以及企业自身具备的优势和潜在机会,为企业在改革、运作、创新方面制定切实可行的多元化发展策略,最终在解决原有问题的基础上,做强企业经营,做稳企业管理,做大企业品牌,以提升企业的核心竞争力。
[Abstract]:Heilongjiang Beidahuang Rice Group Co., Ltd. (hereinafter referred to as the company), is a leading state leader in agricultural industrialization, headquartered in the beautiful ice city of Harbin. The company ranks in the forefront of the national rice processing industry, was selected as the first batch of grain and oil demonstration enterprises, for many years in a row, "China's industrial industry leader." The company has passed the ISO9001,ISO14001 and ISO22000 quality environmental food safety international standard system certification, has the obvious scale, the base, the brand, the technology and the green product superiority. Beidahuang brand value reached 45.162 billion yuan. Entrusted by the Beidahuang Rice Industry Group, to study the development of the Beidahuang Group, hoping that through the planning of the development strategy of the Beidahuang Rice Industry, the Group will realize the enterprise vision of the modern internationalized grain industry group focusing on rice processing. "deepening reform, building the system, integrating industry and trade, and sprint ten billion" as the development goal, with the best development environment, excellent service efficiency, to accommodate the wise and talented, people of insight, gathered eight Fang Zhi strength, blooming the hope of win-win results. This article carries on the analysis and the research from the five parts, through the analysis of the present situation of production, purchase and sale, management and management of Beidahuang Rice Industry Group, master the main problems in the development process of the Beidahuang Rice Industry Group, and then develop the internal and external environment in the enterprise. Conduct a detailed analysis of the industry environment and competitors to understand the opportunities and threats faced by the enterprise, as well as the advantages and potential opportunities of the enterprise itself, and formulate practical and diversified development strategies for the enterprise in terms of reform, operation and innovation. Finally, on the basis of solving the original problems, strengthen the business operation, do the firm management, do the big enterprise brand, in order to enhance the core competitiveness of the enterprise.
【学位授予单位】：哈尔滨理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F324

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