基于价值链的黑龙江省会展企业竞争力研究

发布时间：2018-02-08 15:09

本文关键词： 会展企业价值链竞争力灰色多层次综合评价法　出处：《哈尔滨商业大学》2014年硕士论文　论文类型：学位论文

【摘要】：近年来黑龙江省经济发展迅猛,如何充分利用本土的资源和环境优势,走出一条具有龙江特色的综合发展之路,是黑龙江省面临的重要问题,也受到了各方面的广泛关注和重视。会展业作为绿色产业,在近年来的经济发展中,受到了政府的大力推广和支持,会展企业是区域经济发展中一颗闪耀的明珠,发展前景广阔、潜力无限。会展企业的健康发展不仅能进一步推动城市经济的发展,而且能提高城市知名度和综合经济实力,在整个城市发展中起着关键的作用。怎样才能建立和提高会展企业的竞争力是会展企业在发展中应该考虑的关键问题。会展企业间竞争的实质是企业竞争力的较量,会展企业应在正确认知会展企业竞争力的构成及影响因素的基础上,注重会展企业竞争力的识别、评价和培养,并对会展企业竞争力的构成进行详细分析,提取关键有效的评价指标,建立一套合理的评价指标体系对会展企业竞争力进行评价分析,最终通过评价结果分析会展企业竞争力问题,提出针对性的解决方案和措施。本文以价值链理论、竞争力理论为理论基础,在学习和参考国内外学者们的研究成果的基础之上,采用定性分析、定量分析、理论研究与实证分析等多种研究方法,对会展企业价值链进行界定；其次,运用价值链理论分析会展企业的价值活动,得出了会展企业的竞争力主要构成因素及形成过程；再次,构建会展企业竞争力评价体系,并选用灰色多层次综合评价法对会展企业的竞争力进行了评价研究；最后选取黑龙江省会展企业进行实证研究,并根据评价结果就如何提升会展企业竞争力提出对策。本文为会展企业竞争力的提升提供理论支撑,有助于增强黑龙江省会展企业的持续竞争优势。
[Abstract]:In recent years, the economy of Heilongjiang Province has been developing rapidly. How to make full use of the local resources and environmental advantages and find a comprehensive development road with the characteristics of the Longjiang River is an important problem facing Heilongjiang Province. The exhibition industry, as a green industry, has been vigorously promoted and supported by the government in recent years, and the exhibition enterprise is a shining pearl in the development of regional economy. The healthy development of convention and exhibition enterprises can not only further promote the development of urban economy, but also enhance the city's popularity and comprehensive economic strength. How to establish and improve the competitiveness of the exhibition enterprises is the key issue that should be considered in the development of the exhibition enterprises. The essence of the competition among the exhibition enterprises is the contest of the competitiveness of the enterprises. On the basis of correctly recognizing the composition and influencing factors of the competitiveness of the exhibition enterprises, the exhibition enterprises should pay attention to the identification, evaluation and cultivation of the competitiveness of the enterprises, and make a detailed analysis of the composition of the competitiveness of the enterprises. The key and effective evaluation indexes are extracted, and a set of reasonable evaluation index system is established to evaluate and analyze the competitiveness of mice and exhibition enterprises. Finally, through the evaluation results, the competitive problems of the exhibition enterprises are analyzed, and the corresponding solutions and measures are put forward. Based on the theory of value chain and the theory of competitiveness, and on the basis of studying and referring to the research results of domestic and foreign scholars, this paper adopts qualitative analysis, quantitative analysis, theoretical research and empirical analysis, and other research methods, such as qualitative analysis, quantitative analysis, theoretical research and empirical analysis, etc. Define the value chain of the exhibition enterprise; secondly, analyze the value activities of the exhibition enterprise by using the value chain theory, get the main composing factors and forming process of the competition ability of the exhibition enterprise; thirdly, construct the evaluation system of the competition ability of the exhibition enterprise. And select the grey multi-level comprehensive evaluation method to evaluate the competitiveness of the exhibition enterprises, and finally select the exhibition enterprises in Heilongjiang Province for empirical research. According to the evaluation results, the author puts forward some countermeasures on how to enhance the competitiveness of mice and exhibition enterprises. This paper provides theoretical support for the promotion of the competitiveness of exhibition enterprises, which is helpful to enhance the sustainable competitive advantage of the exhibition enterprises in Heilongjiang Province.
【学位授予单位】：哈尔滨商业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F713.83

【共引文献】