基于价值网的产业地产企业核心竞争力构成要素研究

发布时间：2018-02-10 18:16

本文关键词： 产业地产产业地产企业价值网核心竞争力　出处：《重庆大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着住宅地产市场利润空间越来越小和商业地产门槛的进一步提高，越来越多的房地产企业开始涉足产业地产；与此同时产业地产也因其对区域经济发展和产业结构升级的强大推动力而日益受到政府重视。但与住宅地产相比，产业地产无论是开发模式还是经营策略均存在显著差别，很多成功的住宅开发企业向产业地产转型的时候往往把握不住经营活动的重点，不仅造成了大量的资源浪费，也阻碍了产业地产的健康发展。核心竞争力决定企业的长远发展方向，也是企业经营活动成功的决定性因素。对产业地产企业核心竞争力构成要素的研究，有助于产业地产企业明确自身的经营重心和发展方向；同时在交易成本不断下降的信息时代，价值网的网式思维比价值链的链式思维更有助于企业适应市场的竞争需求并获得竞争优势。该论文将产业地产企业核心竞争力和价值网二者结合起来，对基于价值网（环境）的产业地产企业核心竞争力构成要素进行了较为系统的研究。该论文在分析研究现有的产业地产研究文献的基础上结合具体的产业地产案例，，对产业地产的概念进行了界定，并将产业地产和工业地产这两个容易混淆的房地产形态进行了对比分析研究，指出了产业地产在功能、服务内容、涉及范围和追求目标等方面的优越性；根据价值网理论将产业地产企业核心竞争力划分为企业本身的核心能力和外部价值关系两部分，并根据交易成本理论和战略重要性分析对产业地产企业的核心能力和外部价值关系进行了划分；在此基础上该论文作者基于对天安数码城、联东U谷、华夏幸福基业等产业地产企业的成长历程及其各自经营模式的优缺点的分析结论，对产业地产企业核心竞争力的构成要素进行了较为深入的研究，从内部核心能力和外部价值关系两个方面初步建立了产业地产企业核心竞争力构成要素体系。
[Abstract]:With the smaller and smaller profit space of residential real estate market and the further improvement of commercial real estate threshold, more and more real estate enterprises began to set foot in industrial real estate. At the same time, industrial real estate has been paid more and more attention by the government because of its powerful impetus to regional economic development and industrial structure upgrading. However, compared with residential real estate, industrial real estate has significant differences in both development mode and management strategy. Many successful residential development enterprises often fail to grasp the focus of their business activities when they transition to industrial real estate, which not only results in a large amount of waste of resources, It also hinders the healthy development of industrial real estate. The core competence determines the long-term development direction of the enterprise, and is also the decisive factor for the success of the business activities. It helps industrial and real estate enterprises to define their own business focus and direction of development; at the same time, in the information age of declining transaction costs, The net thinking of value net is more helpful for enterprises to adapt to the competitive demand of market and gain competitive advantage than chain thinking of value chain. This paper combines the core competence of industrial real estate enterprises with the value net. This paper makes a systematic study on the elements of core competitiveness of industrial real estate enterprises based on value net (environment). This paper defines the concept of industrial real estate on the basis of analyzing and studying the existing industrial real estate research literature, combined with the specific case of industrial real estate. And the industrial real estate and industrial real estate which are easily confused with the real estate form are compared and analyzed, pointing out the advantages of the industrial real estate in the aspects of function, service content, scope of involvement and pursuit of objectives. According to the theory of value net, the core competence of industrial real estate enterprises is divided into two parts: core competence and external value relationship. Based on the transaction cost theory and strategic importance analysis, the paper divides the core competence and the external value relationship of the industrial real estate enterprises, and on this basis, the author based on the Tianan Digital City, the Tate U Valley, Based on the analysis of the growth process and the advantages and disadvantages of their respective business models, the paper makes a deep study on the components of the core competitiveness of industrial real estate enterprises. From two aspects of internal core competence and external value relationship, the paper preliminarily establishes the system of the elements of the core competence of industrial real estate enterprises.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.4

【参考文献】