内蒙古农畜产品加工产业集群与区域品牌互动关系研究

发布时间：2018-04-02 12:27

本文选题：产业集群　切入点：区域品牌　出处：《内蒙古财经大学》2014年硕士论文

【摘要】：随着现代经济的高速发展、集聚，产业集群作为一种空间组织形式，逐渐受到业界人士和学者的高度关注。1990年迈克尔·波特指出产业集群是工业化发展进程中的一种普遍现象，集群的壮大与完善不仅有利于带动当地区域经济的发展，还能促进本国经济的繁荣与进步。然而，我国的产业集群的发展程度有限，产业集群品牌化发展相对比较落后，产业集群的带动效应没有充分的发挥出来，产业集群对经济的发展起到的推动作用很有限。因此，需要不断发展我国的产业集群，让我国的产业集群逐渐趋向品牌化，让产业集群充分发挥其重要作用。区域品牌化的延伸是以产业集群的高度发展为基础的，也有利于进一步促进产业集群的快速发展。产业集群与区域品牌之间存在着相辅相成的关系：产业集群的自身特点决定了区域品牌的发展态势，产业集群的发展状况也是区域品牌发展的基础；而区域品牌的良好发展会为产业集群树立良好的形象，有利于产业集群吸引众多资源，有利于拓展国内外的相关市场，有利于扩大市场占有率。本文以产业集群和区域品牌为理论基础，对产业集群和区域品牌的理论进行了进一步的探索研究和分析，研究发现产业集群的理论是年代比较久远的，缺少最新的前沿的理论研究，对于区域品牌的研究国外学者不能趋于一致，国内研究少之又少。在研究二者互动关系的过程中，定性分析比较多，定量模型分析相对较少。本文的主体部分是对内蒙古农畜产品加工产业集群与区域品牌互动关系分析，内蒙古现阶段的发展中，具有十大分类明显的产业集群，每一个集群都有其各自的特点，所以本文首先分析了内蒙古农畜产品加工产业集群的特点、优势、现状，，其次分析了基于内蒙古农畜产品加工产业集群发展起来的区域品牌的形成基础和特点，最后对二者的互动关系进行分析，并提出了互动发展过程中遇到的问题。以内蒙古扎兰屯绿色食品为特色的绿色产业集群为实证，分析探讨了内蒙古农畜产品加工产业集群与区域品牌关系，并提出了二者互动中遇到的问题。最后综合前面提出的问题，给出了相应的对策建议，将实证分析中的解决办法融合到内蒙古的解决方案中去，希望能够在区域经济发展中起到一定的知道作用。内蒙古农畜产品加工产业集群现在的集聚度不够高，集群发展还没有达到成熟程度，所以基于此基础上发展起来的区域品牌的品牌效应还没有完全彰显出来，在以后的发展过程中，会随着合理布局、调整产业结构、转变经济发展方式等，不断增加集聚度，同样基于这种产业集群的区域品牌的培植会有更加美好的前景，有待进一步研究。
[Abstract]:With the rapid development of modern economy and agglomeration, industrial clusters, as a form of spatial organization, have gradually been highly concerned by the industry and scholars. Michael Porter pointed out in 1990 that industrial clusters are a common phenomenon in the process of industrialization development. The expansion and perfection of cluster can not only promote the development of local regional economy, but also promote the prosperity and progress of local economy. However, the development of industrial cluster in China is limited, and the brand development of industrial cluster is relatively backward. The driving effect of industrial cluster has not been brought into full play, and the role of industrial cluster in promoting economic development is very limited. Therefore, it is necessary to continuously develop the industrial cluster of our country, so that the industrial cluster of our country gradually tends to brand. The extension of regional branding is based on the high development of industrial clusters. It is also conducive to further promoting the rapid development of industrial clusters. There are complementary relations between industrial clusters and regional brands: the characteristics of industrial clusters determine the development situation of regional brands. The development of industrial clusters is also the basis of regional brand development, and the good development of regional brands will set up a good image for industrial clusters, help industrial clusters attract many resources, and help to expand the relevant markets at home and abroad. Based on the theory of industrial cluster and regional brand, this paper makes further research and analysis on the theory of industrial cluster and regional brand, and finds that the theory of industrial cluster is very old. Lack of the latest frontier theoretical research, the research of regional brands foreign scholars can not tend to the same, very little domestic research. In the process of studying the interaction between the two, there are more qualitative analysis, Quantitative model analysis is relatively few. The main part of this paper is to analyze the interactive relationship between agricultural and livestock products processing industry cluster and regional brand in Inner Mongolia. In the present development of Inner Mongolia, there are ten distinct industrial clusters. Each cluster has its own characteristics, so this paper first analyzes the characteristics, advantages and status of Inner Mongolia agri-livestock product processing industry cluster. Secondly, it analyzes the forming basis and characteristics of regional brands based on the development of agricultural and livestock products processing industry cluster in Inner Mongolia, and finally analyzes the interactive relationship between the two. And put forward the problems encountered in the process of interactive development. Taking the green industry cluster of Zalantun, Inner Mongolia as an example, this paper analyzes and discusses the relationship between the processing industry cluster of agricultural and livestock products in Inner Mongolia and the regional brand. And put forward the problems encountered in the interaction between the two. Finally, synthesizing the problems put forward above, the corresponding countermeasures and suggestions are given, and the solutions in the empirical analysis are integrated into the solutions of Inner Mongolia. I hope to be able to play a certain role in the regional economic development. Inner Mongolia agribusiness and livestock products processing industry cluster is not high enough, cluster development has not reached a mature level. Therefore, the brand effect of regional brands developed on this basis has not been fully demonstrated. In the course of future development, with the rational distribution, adjustment of industrial structure, transformation of the mode of economic development, and so on, the degree of convergence will continue to increase. The development of regional brands based on this kind of industrial clusters will have a better prospect, which needs further study.
【学位授予单位】：内蒙古财经大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F326.5

【参考文献】