区域品牌相关主体博弈研究

发布时间：2018-04-12 14:06

本文选题：区域品牌 + 相关主体　；参考：《五邑大学》2014年硕士论文

【摘要】：随着经济的发展,社会劳动分工的不断深入,出现了从事相关产业的人员、企业在某一个区域范围内集聚的现象。这种现象普遍存在于世界的各个地方,引起了中外学者的广泛兴趣。学者们认为产业集群的出现能有效的提升区域竞争力,是推动区域经济发展的重要引擎。基于产业集群培育区域品牌是提升产业集群综合实力的有效途径。为此,学者们从不同的研究视角,使用多种研究方法,选取不同的切入点去研究在产业集群基础上培育区域品牌的相关问题。学者们普遍认为,区域品牌的形成需要政府、企业、行业协会等多个主体的共同努力,并对各个主体发挥的作用进行了探讨。然而,各主体之间并不是孤立的,他们的行为决策会对其他主体的行为产生影响。因此,本文从博弈的视角分析了区域品牌形成中相关主体间的合作与冲突。在内容上不仅研究了区域品牌内部建设主体间的博弈,而且还研究了集群企业与消费者之间的博弈。根据博弈结果,提出了企业维护区域品牌的条件,政府抑制企业违规行为的有效途径,行业协会对博弈的影响,以及诚信企业赢得消费者的对策。本研究有助于区域品牌相关主体更深刻的认识相互间的合作与冲突,研究结论能够指导相关主体在建设区域品牌过程中发挥更大的作用。最后,本文选择鹤山沙坪制鞋业进行案例研究,针对沙坪制鞋业培育区域品牌过程中存在的问题,借助博弈结论,提出相应的对策。
[Abstract]:With the development of economy and the deepening of social division of labor, there is a phenomenon that people engaged in related industries and enterprises gather in a certain region.This phenomenon generally exists in all parts of the world, and has aroused the widespread interest of Chinese and foreign scholars.Scholars believe that the emergence of industrial clusters can effectively enhance regional competitiveness, and is an important engine to promote regional economic development.Cultivating regional brands based on industrial clusters is an effective way to enhance the comprehensive strength of industrial clusters.Therefore, scholars from different research perspectives, using a variety of research methods, select different entry points to study the development of regional brands on the basis of industrial clusters.Scholars generally believe that the formation of regional brands needs the joint efforts of the government, enterprises, trade associations and other main bodies, and the role of each main body is discussed.However, the subjects are not isolated, their behavior decisions will have an impact on the behavior of other subjects.Therefore, this paper analyzes the cooperation and conflict between relevant subjects in the formation of regional brands from the perspective of game theory.In terms of content, not only the game between the internal construction agents of regional brand is studied, but also the game between cluster enterprises and consumers is studied.According to the result of the game, this paper puts forward the conditions for enterprises to maintain regional brands, the effective ways for the government to restrain the illegal behaviors of enterprises, the influence of trade associations on the game, and the countermeasures for the honest enterprises to win consumers.This study is helpful for the regional brand related subjects to understand the cooperation and conflict between each other more deeply, and the conclusions can guide the relevant subjects to play a greater role in the process of building regional brands.Finally, this paper chooses the sandmaking industry in Heshan as a case study, aiming at the problems existing in the cultivation of regional brand in the shoemaking industry, and puts forward the corresponding countermeasures with the help of the conclusion of game theory.
【学位授予单位】：五邑大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.86;F273.2;F224.32

【参考文献】