知名体育服饰品牌的地理分布及其区域文化特征研究

发布时间：2018-04-28 15:07

本文选题：体育服饰 + 品牌　；参考：《陕西师范大学》2014年硕士论文

【摘要】：本文采取文献资料法、专家访谈法、数理统计法、实地调研法以及逻辑分析法对目前世界范围内知名体育服饰品牌的地理分布及其区域文化特征进行研究。随着全球一体化进程的推动,全世界呈现出了经济、文化全球化的趋势。在这一大趋势的推动下。品牌已经成为了这个时代的一个标志之一。不同的行业为了适应经济发展的需要,行业内都崛起了诸多的品牌。同时,在目前这样一个相对和平年代,体育成为了国与国之间,地区与地区之间交流的主要形式之一,也是人类在满足温饱之余,对自身身体健康以及精神生活追求的手段之一。而在进行体育活动的过程中,不可或缺的就是体育服饰。在以上所叙述的这两个现状的推动下,体育服饰品牌应运而生。并且它也像其他行业中的品牌一样,随着进一步的发展,众多品牌中的一些品牌脱颖而出。脱颖而出最直接的现象就是知名度的提高,即成为知名品牌。这些体育服饰品牌中脱颖而出的品牌,或者说知名品牌就是我们此次研究的对象,即知名体育服饰品牌。本次研究以体育地理学的视角对世界范围内符合知名体育服饰品牌的品牌其地理分布和区域文化特征进行了研究。研究发现知名体育服饰品牌在地理分布方面是有共性的,总结归纳过后,主要有以下三点：首先,该地区曾经或者现在是世界政治、经济主导地区。其次,该区域是传统文化强势地区。最后,该区域是竞技体育优势地区。而对其区域文化特征进行分析,发现和地理分布类似,同样具有诸多的共性,总结归纳过后,主要有以下三点：区域社会文化重视体育、区域体育文化较成熟、区域服饰文化包容多元文化。最后,对知名体育服饰品牌形成的主要影响因素进行分析,发现有三个因素是不可忽视的,分别是：区域优势项目推动,区域价值观导向,区域经济实力保障。通过对知名体育服饰品牌的地理分布及其区域文化特征进行研究不仅会有助于区域体育文化的研究,同时,通过从体育的视角来探析地理与文化之间的关系,也有助于体育地理学的学科建设。
[Abstract]:This paper studies the geographical distribution and regional cultural characteristics of well-known sports clothing brands in the world by means of literature, expert interview, mathematical statistics, field investigation and logical analysis. With the promotion of global integration process, the world has shown the trend of economic and cultural globalization. Driven by this trend. Brand has become one of the symbols of this era. In order to meet the needs of economic development, many brands have emerged in different industries. At the same time, in such a relatively peaceful time, sport has become one of the main forms of communication between countries, regions and regions, and it is also one of the main forms for human beings to satisfy themselves with food and clothing. One of the means of pursuing one's physical health and spiritual life. In the process of sports activities, the indispensable is sports clothing. In the above described under the promotion of these two status quo, sports clothing brand came into being. And it is also like other industry brands, with the further development, many of the brands stand out. The most direct phenomenon that stands out is the increase of popularity, that is to say, to become a well-known brand. These sports clothing brands stand out, or well-known brands are the object of this study, that is, well-known sports clothing brands. In this study, the geographical distribution and regional cultural characteristics of famous sports clothing brands in the world were studied from the perspective of sports geography. The research found that the well-known sports clothing brand in the geographical distribution is common, after summing up, there are three main points: first, the region has been or is the leading region of world politics and economy. Secondly, the region is a strong area of traditional culture. Finally, the region is competitive sports advantage area. By analyzing its regional cultural characteristics, it is found that there are also many commonalities similar to geographical distribution. After summing up and summing up, there are three main points: regional social culture attaches importance to sports, regional sports culture is more mature, Regional dress culture contains multiple cultures. Finally, the paper analyzes the main factors influencing the formation of well-known sports clothing brand, and finds that there are three factors that can not be ignored: regional advantage project promotion, regional value orientation, and regional economic strength guarantee. The study of the geographical distribution and regional cultural characteristics of well-known sports clothing brands will not only contribute to the study of regional sports culture, but also explore the relationship between geography and culture from the perspective of sports. It also contributes to the discipline construction of physical geography.
【学位授予单位】：陕西师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G80-05

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