制度压力下企业资源基础与跨区域市场进入模式选择研究

发布时间：2018-11-06 13:55

【摘要】：跨区域市场进入是经典的战略问题，当前中国区域经济一体化蓬勃发展，众多企业纷纷采取“走出去”的方式为自身谋求进一步的发展空间。企业作为资源和能力的集合体，其自身的资源基础成为延续自身竞争优势的重要影响因素。我国处于经济转型期的背景下，不同区域间市场又存在着严重的市场分割现象，很多跨区域发展的企业都遇到进入模式选择的问题，因此企业进入模式选择的研究具有重要的理论和现实意义。基于以上背景，本文将企业作为跨区域市场进入模式选择的主体来进行讨论，从资源基础的视角出发，引入制度压力的相关理论，，梳理出企业自身资源基础对企业跨区扩张动机的影响作用，以及企业面临的制度压力对企业最终跨区域市场进入模式选择的作用机理,结合案例研究，给出相关的结果。通过对比两个案例企业的四个典型的跨区域扩张行为，本文发现：母公司所拥有的资源基础，决定了企业的扩张动机。对于那些进行跨区域扩张的企业来说，母公司的资源强度越强，企业越倾向于资源利用的动机，反之则越倾向于资源开发动机，资源的可转移性在这个过程中起正向调节作用。当跨区域扩张的企业具备资源利用动机时，更可能采取高资源承诺、高控制程度的方式进入，而具备资源开发动机的企业，则更可能采取低资源承诺、低控制程度的方式来进入，企业所面临的制度压力在这种决定过程中起到调节作用。企业跨区域市场进入模式是企业结合自身资源基础适应外部制度环境压力，基于延续自身竞争力并获得合法性的考虑而决定的。这将为中国企业跨区域市场进入模式的选择提供理论指导。
[Abstract]:The entry of cross-regional market is a classical strategic problem. At present, the regional economic integration in China is booming, and many enterprises have adopted the way of "going out" to seek further development space for themselves. As a collection of resources and capabilities, the enterprise's own resource base has become an important influencing factor to extend its competitive advantage. Under the background of economic transformation, there is a serious phenomenon of market segmentation in different regional markets. Many cross-regional enterprises are confronted with the problem of mode selection. Therefore, the study of enterprise entry mode selection has important theoretical and practical significance. Based on the above background, this paper discusses the enterprise as the main body of the choice of cross-regional market entry mode, from the perspective of resource base, introduces the relevant theory of institutional pressure. This paper combs out the influence of enterprise's own resource base on enterprise's transregional expansion motivation, and the mechanism of institutional pressure on the choice of enterprise's ultimate cross-regional market entry mode, and gives the relevant results based on the case study. By comparing the four typical cross-regional expansion behaviors of the two cases, this paper finds that the resource base owned by the parent company determines the expansion motivation of the enterprise. For those enterprises that expand across regions, the stronger the resource intensity of parent company is, the more inclined the enterprise is to the motivation of resource utilization, and vice versa to the motivation of resource development. The transferability of resources plays a positive role in this process. When cross-regional expansion enterprises have the motivation of resource utilization, they are more likely to take high resource commitment and high degree of control to enter, while those with resource development motivation are more likely to take low resource commitment. Low degree of control to enter, the institutional pressure faced by enterprises in the process of this decision plays a regulatory role. The model of cross-regional market entry is decided by the consideration that enterprises can adapt to the external institutional environment pressure in combination with their own resource base, and based on the consideration of extending their own competitiveness and obtaining legitimacy. This will provide theoretical guidance for the choice of cross-regional market entry mode for Chinese enterprises.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F279.2

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