招商引资过程项目化管理研究

发布时间：2018-07-09 19:06

本文选题：政府招商引资 + 项目管理　；参考：《西安石油大学》2014年硕士论文

【摘要】：在中国，招商引资是地方政府吸引外部资源实现本地经济快速发展的重要手段，是后发地区推行经济赶超战略的重要组成部分。随着外部环境变化加剧，政府招商组织的任务日趋项目化，探讨如何将项目管理思想和方法应用于政府招商活动的管理，建立一套行之有效的基于项目管理的政府招商活动管理方法，适应由政府主导型招商引资模式向市场主导型招商引资模式转变的需要，通过项目化管理来实现地方政府发展经济的目标，已经成为政府招商管理层关注的焦点。按项目方式管理已成为地方政府招商活动管理的一个发展趋势，招商管理部门通过导入现代项目化管理思想，将这种管理理论与招商活动管理实践相结合，有助于提高招商活动的管理效率。作为典型的资源型城市，随着社会经济的不断发展，也面临着传统产业转型升级的压力，在招商引资过程中也存在着一些问题，使得地区的社会福利总体下降，经济的可持续发展受阻。本文将项目管理的思想引入政府对招商引资活动的管理，首先论述了项目管理的有关概念以及政府招商引资的相关理论，，分析了招商引资活动的项目化特征，通过对X市招商引资活动的现状分析，查找招商引资活动存在的问题，进而设计X市招商引资过程项目化管理体系。以此为基础，分析政府在招商引资中的角色地位，以及总体思路。以招商引资过程项目化管理模式为基础，按照招商引资项目的启动规划阶段、实施阶段和结尾阶段的三个过程提出了配套措施和对策建议，对推动政府招商管理理论的研究和发展具有积极意义。
[Abstract]:In China, attracting investment is an important means for local governments to attract external resources to realize the rapid development of local economy. With the aggravation of the external environment, the task of government investment promotion organizations is becoming more and more project-oriented. This paper discusses how to apply the project management ideas and methods to the management of government investment activities. To establish a set of effective management methods of government investment activities based on project management, to meet the needs of the transformation from the government-led investment attracting mode to the market-oriented investment attracting mode. It has become the focus of government investment management to realize the goal of local government to develop economy through project management. Management according to project mode has become a developing trend of local government's management of attracting investment activities. By introducing the modern project management thought, the management department of investment promotion combines this management theory with the practice of investment promotion activities management. It is helpful to improve the management efficiency of investment activities. As a typical resource-based city, with the continuous development of social economy, it is also facing the pressure of traditional industry transformation and upgrading. There are also some problems in the process of attracting investment, which makes the overall social welfare of the region decline. The sustainable development of the economy is blocked. In this paper, the idea of project management is introduced into the government management of attracting investment. Firstly, the concept of project management and the relevant theory of government investment are discussed, and the characteristics of project management are analyzed. Based on the analysis of the current situation of the activity of attracting investment in X city, the problems existing in the activity of attracting investment are found out, and the project management system of the process of attracting investment in city X is designed. On this basis, this paper analyzes the role of the government in attracting investment, as well as the overall thinking. Based on the project management model in the process of attracting investment, this paper puts forward some supporting measures and suggestions according to the three processes of the starting planning stage, the implementation stage and the ending stage of the investment attracting project. It is of great significance to promote the research and development of government investment management theory.
【学位授予单位】：西安石油大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F127

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