经济新方位下新型消费趋势的形成机理及其对供给侧改革的借鉴

发布时间：2018-10-12 09:01

【摘要】：我国经济发展进入新常态后,消费者变得日趋成熟,在我国消费者偏好的转变过程中,分享与协作元素不断注入、渗透到当前经济生产和生活方式中。新常态下我国经济运行呈现双轨增长态势,并助推新兴消费快速增长。基于移动端互联网的创新成为新型消费趋势的主要动力,协同消费正在发展成为一种新型消费趋势。文章从历史考量、理论原点和驱动力量三个维度阐释新型消费趋势的存在维度和发展逻辑,探究其现实表征,分析了其生成机理。从表象上看,新型消费趋势是一种"老的"形态重新作为"新的"形态出现,是"以物换物"的消费形态在"互联网+"时代下兴起的新型信息消费。从实质性现象看,它是一种以社群平台为基础形成的,消费动机着力商品使用价值,注重"使用而不是拥有"。协同消费这种新消费实质上是数字红利下的消费经济新业态,其现实价值在于它为推进供给侧结构性改革提供了一个另类的逻辑思路。
[Abstract]:After the economic development of our country enters the new normal, the consumer becomes more and more mature. In the course of the change of consumer preference in our country, the element of sharing and cooperation is continuously injected into the current economic production and life style. Under the new normal, China's economic operation presents a dual-track growth trend, and promotes the rapid growth of emerging consumption. Innovation based on mobile Internet has become the main driving force of the new consumption trend, and cooperative consumption is developing into a new consumption trend. This paper explains the existence dimension and development logic of the new consumption trend from the three dimensions of historical consideration, theoretical origin and driving force, probes into its realistic representation, and analyzes its formation mechanism. From the aspect of appearance, the new consumption trend is a kind of "old" form reappearing as "new" form, and a new type of information consumption rising under the "Internet" era. From the point of view of substantial phenomenon, it is formed on the basis of social platform, which focuses on the use value of goods and emphasizes on "use rather than possession". Cooperative consumption is in essence a new form of consumption economy under digital dividend, and its practical value lies in the fact that it provides an alternative logic idea for promoting supply-side structural reform.
【作者单位】：重庆行政学院经济学教研部;
【基金】：2015年度重庆市社会科学规划博士项目(课题名称:创新与绿色发展理念视阀下的消费新趋势研究,批准号:2015BS076)
【分类号】：F121;F126.1

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