韩建集团房地产项目工程成本管理研究

发布时间：2018-01-04 00:28

本文关键词：韩建集团房地产项目工程成本管理研究　出处：《西北大学》2014年硕士论文　论文类型：学位论文

【摘要】：在当前我国的社会经济活动当中,房地产开发行业对于各地GDP的贡献都占有举足轻重的作用与位置。行业整体利润率呈现出逐步降低的趋势,而同时,国内标杆性房企的管理能力与水平,同相当数量的地方性企业间差距越拉越大。追赶者们最容易入手并获得成功的就是对房地产项目的工程成本管理进行改造。本文研究的内容,就是分析、列举部分具有代表性的企业工程成本管理问题,问题的形成原因,以及提供可行的解决方案。本文通过研究大量的行业文献资料,并在对韩建集团进行了充分的业务调研后,得出如下结论：房地产项目开发过程中对于工程成本管理不善的企业往往存在以下几个方面问题：企业组织架构横向设计中职能部门不健全,纵向设计的层次(集团、公司、项目)职能边界不清晰；管理理念与制度没有成熟的体系框架,不是“指哪打哪,而是打哪指哪”；由于房地产项目开发过程中与成本相关的数据种类繁杂而数量巨大,因此仅通过传统的线下手工方式无法获取对企业具有巨大商业价值的信息,管理工具与手段落后陈旧；除了上述方面的问题,相应的执行保障措施也存在种种问题,通常表现在组织内部的分工不合理、业务流程设计缺乏适度性,没有制定具有针对性的绩效考核办法。本文力图通过引进国内行业领先企业采用的管理理念与体系,重建企业组织架构及职责,梳理再造业务流程,为哪些现阶段业务发展徘徊不前,管控能力较差的房地产企业,提供如何实现“大部门,小项目”管控模式的解决方案,为他们的业务发展提供助力。
[Abstract]:In our country ' s socio - economic activities , the real estate development industry plays an important role and position in the contribution of local GDP . The overall profit margin of the industry is gradually decreasing . At the same time , the gap between the domestic and the local enterprises is larger . The content of this paper is to analyze and enumerate some representative enterprise engineering cost management problems , the formation cause of the problem , and provide a feasible solution . In the process of development of real estate projects , there are many problems : the functional departments in the horizontal design of the enterprise organization structure are not perfect , the hierarchy of the vertical design ( the group , the company and the project ) is not clear ; the management idea and the system have no mature system framework ; the management concept and the system are outdated ; besides the above problems , the corresponding implementation safeguard measures also have various problems , usually the division of labor inside the organization is unreasonable , the business process design lacks the adaptability , and the specific performance assessment method is not developed . This paper tries to reconstruct the organizational structure and functions of the enterprise by introducing the management idea and the system adopted by the leading enterprises in the domestic industry , comb the business process , and provide the real estate enterprises with poor management and control ability , and provide solutions for the management and control modes of " big departments and small projects " , and provide assistance for their business development .

【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.42

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