JB物业管理企业发展战略研究

发布时间：2018-05-25 15:06

本文选题：物业管理 + 多元化　；参考：《西南交通大学》2014年硕士论文

【摘要】：我国物业管理企业伴随改革开放最早出现在深圳,自2003年颁布《物业管理条例》后在全国各地涌现。JB物业管理企业成立于2000年,虽然已经取得了一定的业绩,但随着公司的日益发展,公司的利润率低下,竞争环境激烈等阻碍企业发展的因素出现,因而制定JB物业管理企业详细的发展战略具有重要的现实意义。本文首先回顾了国内外关于战略管理及物业企业战略管理的相关文献,并对战略研究的PEST、SWOT和QSPM分析工具进行了详细研究。第二,全面研究了JB物业管理企业的内外部因素,并利用SWOT战略管理分析工具对公司的优劣势、机会威胁进行了详细分析,并据此提出了公司的备择战略。第三,运用QSPM矩阵分析了JB物业管理企业的备选战略,得出JB物业管理企业集合自身的优势、抓住市场发展前景是最佳的战略。在此基础上确定了公司在未来发展的具体目标：形成全国化品牌影响力、业务规模西南前10位的物业管理和资产管理集团化企业。并就短期内的目标利润、物业管理面积等进行了详细规划。最后,本文详细制定了战略实施措施和战略实施的风险控制。本文的研究为JB物业管理企业未来发展提供了一定的决策依据,对西南地区物业管理企业的战略研究具有一定的借鉴价值。
[Abstract]:The property management enterprises of our country first appeared in Shenzhen along with the reform and opening up policy. After the promulgation of the property Management regulations in 2003, the property management enterprises of .JB emerged all over the country in 2000, although they have already made some achievements. However, with the increasing development of the company, the low profit rate of the company, fierce competition environment and other factors hindering the development of enterprises, so it is of great practical significance to formulate the detailed development strategy of JB property management enterprises. Firstly, this paper reviews the relevant literature on strategic management and property enterprise strategic management at home and abroad, and makes a detailed study of PEST-SWOT and QSPM analysis tools of strategic research. Secondly, this paper studies the internal and external factors of JB property management enterprises, and makes a detailed analysis of the advantages and disadvantages, opportunities and threats of JB property management enterprises by using SWOT strategic management analysis tools, and puts forward the company's alternative strategy. Thirdly, this paper analyzes the alternative strategy of JB property management enterprise by using QSPM matrix, and draws the conclusion that JB property management enterprise has its own advantages, and it is the best strategy to grasp the market development prospect. On this basis, the specific goal of the future development of the company is determined: forming the national brand influence, the top 10 property management and asset management collectivization enterprises in the southwest of the business scale. And the short-term target profit, property management area and other detailed planning. In the end, the paper formulates the strategy implementation measures and the risk control of the strategy implementation in detail. The research in this paper provides a certain decision basis for the future development of JB property management enterprises and has certain reference value for the strategic research of property management enterprises in Southwest China.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.47

【参考文献】