长沙凯通置业公司知识型员工激励机制研究

发布时间：2018-05-27 02:19

本文选题：长沙凯通置业 + 知识型员工　；参考：《湖南大学》2014年硕士论文

【摘要】：随着近年来房地产业在中国的蓬勃发展，越来越多的资金流入房地产行业，。但是随着党的十八大以来提出转变地方财政土地财政收入方式和政府对房地产企业利润的重视，以及更为严厉的房地产调控政策，房地产企业必然将在今后几年进行行业内的整合，大型企业将利用资金和资源优势获得更大的市场份额。在知识资本和人力资本成为企业竞争优势的今天，知识型员工成为房地产企业突破发展瓶颈的关键，同时房地产企业也将越来越重视知识型人才对企业的贡献，但在当前，房地产企业存在着对知识型员工激励不足的的情况，因此，探讨房地产企业如何加强对知识型员工的激励机制建设具有重要的现实意义。本文选取了长沙凯通置业公司作为研究对象，结合公司独有的项目管理的特点，对公司知识型员工的激励机制进行了综合分析。首先，本文对凯通置业公司的基本架构和组织结构概况进行了描述，并通过实证调查对公司人力资源的情况进行了基本的分析。然后，在建立了知识型人才的评价指标体系后，初步统计了各部门的知识型员工分布，，并从物质和精神层面两个大方向着手，调查研究了这类型员工的需求状况，最终确立了运用报酬激励、精神激励与个人成长激励三大激励方式对知识型员工进行激励的方法。通过以上分析，本文构建了知识性员工的激励模型，并针对各个部门的知识性员工不同的特点，设计了各个部门知识型员工的激励机制。通过研究建立了长沙凯通置业公司的知识型员工的激励机制，满足了知识型员工这一未来将在公司经营发展中占据重要位置的员工的职业需求以及心理需求，对房地产行业的同类公司有较强的实际意义。
[Abstract]:With the booming development of real estate industry in China in recent years, more and more funds are flowing into the real estate industry. However, since the 18th National Congress of the Party, it has proposed to change the mode of local finance and land revenue and the government's emphasis on the profits of real estate enterprises, as well as more stringent real estate regulation and control policies. Real estate companies will inevitably integrate within the industry in the next few years, and large enterprises will take advantage of their capital and resources to gain a greater share of the market. Today, knowledge capital and human capital have become the competitive advantage of enterprises. Knowledge workers have become the key to breaking through the bottleneck of development of real estate enterprises. At the same time, real estate enterprises will pay more and more attention to the contribution of knowledge talents to enterprises, but at present, There is insufficient incentive for knowledge workers in real estate enterprises. Therefore, it is of great practical significance to explore how to strengthen the construction of incentive mechanism for knowledge workers in real estate enterprises. This paper selects Changsha Ketong Real Estate Company as the research object, combined with the unique characteristics of project management of the company, the incentive mechanism of the knowledge workers of the company is comprehensively analyzed. First of all, this paper describes the basic structure and organizational structure of Ketone Real Estate Company, and analyzes the situation of human resources through empirical investigation. Then, after establishing the evaluation index system of knowledge talents, the distribution of knowledge workers in various departments is preliminarily counted, and the demand of this type of staff is investigated and studied from the material and spiritual aspects. Finally, the methods of motivation for knowledge workers are established by using reward incentive, spiritual incentive and personal growth incentive. Through the above analysis, this paper constructs the incentive model of knowledge workers, and according to the different characteristics of knowledge workers in different departments, designs the incentive mechanism of knowledge workers in various departments. By studying and establishing the incentive mechanism of knowledge workers in Changsha Ketong Real Estate Company, it meets the professional and psychological needs of the knowledge workers, who will occupy an important position in the future development of the company. For the real estate industry of similar companies have a strong practical significance.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272.92;F299.233.4

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