白酒上市公司动态竞争水平评价研究

发布时间：2018-12-20 17:07

【摘要】：2015年是白酒行业转型发展多变的一年,面临更加复杂多变的宏观形势:经济一体化加快、信息技术传播加速,消费者对产品需求的复杂与精细,产品生命周期缩短;企业竞争模式转向动态竞争,拥有企业动态竞争能力对企业转型发挥着重要作用。白酒上市公司动态竞争水平决定企业的竞争行为、竞争地位及战略转型进程。该文运用主客观结合的熵值-G1组合赋权方法,评价15家白酒上市公司2015年动态竞争水平,结果表明,仅有5家白酒上市公司动态竞争水平高于均值,白酒上市公司间动态竞争水平差异较大,竞争潜力整体较弱。基于评价结果提出了提升白酒企业动态竞争能力的建议。
[Abstract]:The year 2015 is a year of changing development of liquor industry. It faces a more complex and changeable macro situation: accelerating economic integration, accelerating the spread of information technology, the complexity and fineness of consumers' demand for products, and shortening the product life cycle; The enterprise competition mode changes to the dynamic competition, and having the enterprise dynamic competition ability plays an important role in the enterprise transformation. The dynamic competition level of listed liquor companies determines the competitive behavior, competitive position and strategic transformation process. In this paper, the dynamic competition level of 15 liquor listed companies in 2015 was evaluated by entropy combined with objective and subjective method. The results showed that only 5 liquor listed companies had higher dynamic competition level than the average. The level of dynamic competition among listed liquor companies is quite different, and the competitive potential is weak as a whole. Based on the evaluation results, some suggestions were put forward to improve the dynamic competitiveness of liquor enterprises.
【作者单位】：四川理工学院管理学院;四川省哲学社会科学重点研究基地川酒发展研究中心;
【基金】：四川省社科规划后期资助项目(SC16H015) 四川省哲学社会科学重点研究基地川酒发展研究中心项目(CJZB15-02) 泸州老窖科研奖学金项目(15ljsk04)
【分类号】：F426.82;F832.51

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