竞争环境下铁路集装箱班列开行方案与动态定价优化研究

发布时间：2018-01-24 09:12

本文关键词： 铁路集装箱动态定价开行方案市场竞争　出处：《西南交通大学》2017年硕士论文　论文类型：学位论文

【摘要】：近年来,我国铁路货运面临着来自航空、公路和水运的激烈竞争。在竞争环境下如何进行动态定价决策,提升铁路货物运输在市场中的份额、增加铁路部门的货运收入是目前铁路运输企业倍加关注的事情。同时,随着我国铁路集装箱货源的日益增长以及铁路运输网络的不断拓展,铁路集装箱直达班列的开行以及网络运输线路规划的决策也变得越来越复杂。仅根据以往的经验进行铁路集装箱列车的运行组织,已满足不了目前迅速增长的市场需求,铁路相关部门应该引入科学的技术和方法提高铁路集装箱运营效率,同时提升顾客对铁路集装箱运输服务的满意度。对此,本文针对我国铁路集装箱在市场竞争环境下如何进行动态定价和班列开行决策进行研究,核心内容主要有以下三点:首先,在有多种运输方式相互竞争的情况下,考虑到客户会倾向于选择广义费用最小(或效用最大)的运输方式,本文提出了广义费用最小化价格策略模型对铁路集装箱的运价进行优化。同时为了将铁路企业的利益考虑进去,本文还提出了双层规划定价模型,并比较分析了两种模型在提高铁路利润方面的优缺点和适用范围。其次,考虑到目前逐渐扩大的铁路集装箱货运需求,本文对铁路集装箱点对点班列的开行决策进行了研究,并建立模型将点对点班列的开行计划与动态定价进行整合优化,以增加铁路的利润,减少铁路系统的运营成本。最后,针对我国铁路集装箱货运网络的运营状况,本文通过建立数学模型对网络运输条件下的铁路集装箱班列开行决策以及动态定价策略进行了分析和探讨,将铁路集装箱的运价与班列开行线路结合起来进行优化,并通过对比分析得出在一个决策周期(一周)内,采用动态价格比固定价格使企业获利更多。
[Abstract]:In recent years, China's railway freight is facing fierce competition from aviation, road and water transportation. In the competitive environment, how to make dynamic pricing decisions to enhance the share of railway freight transport in the market. Increasing the freight revenue of railway department is the matter that railway transportation enterprises pay more attention to at present. At the same time, with the increasing of freight supply of railway container and the continuous expansion of railway transportation network in our country. The decision of railway container direct train and network transportation route planning has become more and more complicated. Only according to the past experience to carry out the railway container train operation organization. Can not meet the current rapid growth of market demand, railway departments should introduce scientific technology and methods to improve the efficiency of railway container operations. At the same time, improve the customer satisfaction with the railway container transport service. Therefore, this paper studies how to carry out dynamic pricing and decision-making of railway container in the competitive market environment. The core content has the following three main points: first, in the case of a variety of modes of transport competing with each other, considering that customers tend to choose a broad sense of the least cost (or the most effective) mode of transport. In this paper, a generalized cost minimization pricing strategy model is proposed to optimize the freight rates of railway containers. In order to take the interests of railway enterprises into account, this paper also proposes a double-level programming pricing model. And compared the advantages and disadvantages of the two models in improving railway profits and the scope of application. Secondly, considering the current expanding demand for railway container freight. In this paper, the decision making of railway container point-to-point shift train is studied, and the model is established to integrate and optimize the operation plan and dynamic pricing of point-to-point class train to increase the railway profit. Reduce the operating cost of railway system. Finally, aiming at the operation of railway container freight network in China. In this paper, a mathematical model is established to analyze and discuss the decision and dynamic pricing strategy of railway container train under the condition of network transportation. By combining the freight rate of railway container with the line of operating line, it is found that the dynamic price is more profitable than the fixed price in a decision cycle (one week) through comparative analysis.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F274;F532.6

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