BK中国集团公司经营战略转型研究

发布时间：2018-01-26 04:49

本文关键词： 战略转型战略实施 SWOT分析 BK中国集团公司　出处：《东南大学》2016年硕士论文　论文类型：学位论文

【摘要】：自改革开放以来,中国已经成为吸引外商投资企业最多的发展中国家和给予外商投资企业优惠政策最大的国家。跨国公司在中国设立子公司,以此配合母公司全球战略最优化目标,实现利益最大化。BK国际跨国总公司在中国建立的主要生产基地(BK中国集团公司),利用中国丰富的自然资源和廉价劳动力成本实现成本最低化的使命。最近几年,中国对外资企业优惠政策不断调整,外资企业在中国享受到的优惠政策不再明显；中国国内已经成长起来较多实力强大的同行业生产厂商,BK中国集团公司跟这些同行竞争已经比较激烈。如何应对国内外竞争对手的挑战,如何增强自身竞争优势,打造核心竞争力,是BK中国集团公司迫切需要解决的战略问题。本论文的目的是通过分析公司现状,提出解决方案帮助BK中国集团公司表现更好并获得长期的发展。论文分共分成三个部分：第一部分,即本文的第一、二章。该部分通过阐述了论文的选题背景,研究意义及研究现状,确定研究目标、研究方法和思路。介绍战略转型的基本理论,如什么是战略转型,战略转型的原因、特征、实现方式等。第二部分,即本文的第三、四章。该部分应用管理学理论,企业战略转型理论,包括PEST分析法,PORTER五力模型等对BK中国集团公司的外部环境因素分析,了解企业外部机会和威胁。应用SWOT模型,对BK中国集团公司的优势和劣势,机遇和威胁进行了整合分析,在提出公司的使命、愿景和战略定位的基础上,对公司的发展战略进行了分析,并提出了公司的竞争战略选择以及战略实施保障体系。第三部分,即本文的第五、六章。该部分是战略确定和实施部分,提出了公司的组织结构的调整,相关职能部门的支持及企业文化的重塑,以及对全文进行了总结通过以上分析,BK中国集团公司基本经营战略架构应调整为：以目标集聚为主要竞争手段,实施以产品开发优先,市场开发、市场渗透为次的产品-市场战略。
[Abstract]:Since the reform and opening up, China has become the developing country that attracts the most foreign-invested enterprises and the most preferential policy to the foreign-invested enterprises. Multinational corporations have set up subsidiaries in China. In order to cooperate with the global strategic optimization goal of the parent company, realize the profit maximization. BK International multinational Corporation in China established the main production base of BK China Group Company. The mission of making use of China's abundant natural resources and cheap labor costs to minimize costs. In recent years, China's preferential policies for foreign-funded enterprises have been constantly adjusted. The preferential policies enjoyed by foreign-funded enterprises in China are no longer obvious; China has grown up with more powerful manufacturers of the same industry, BK China Group Co., Ltd. and these peers have been more competitive. How to cope with the challenges of domestic and foreign competitors. How to enhance its own competitive advantage and build the core competitiveness is a strategic problem that BK China Group Company urgently needs to solve. The purpose of this paper is to analyze the current situation of the company. The paper is divided into three parts: the first part is the first part of this paper. Chapter two. This part introduces the background, significance and current situation of the thesis, the research objectives, research methods and ideas, and introduces the basic theory of strategic transformation, such as what is strategic transformation. The second part, that is, the third and fourth chapters of this paper. This part applies management theory, enterprise strategic transformation theory, including PEST analysis. The PORTER five-force model analyzes the external environmental factors of BK China Group Company to understand the external opportunities and threats. The application of SWOT model to BK China Group Company strengths and weaknesses. On the basis of putting forward the mission, vision and strategic orientation of the company, the development strategy of the company is analyzed. The third part, that is, the 5th and six chapters of this article. This part is the strategic determination and implementation part, proposed the company's organizational structure adjustment. The support of relevant functional departments and the remodeling of corporate culture, as well as the summary of the full text through the above analysis of BK China Group Company's basic business strategy structure should be adjusted to: the main means of competition is to target agglomeration. Implement product-market strategy with priority in product development, market development and market penetration.
【学位授予单位】：东南大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F272

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