MS公司的发展战略研究

发布时间：2018-01-30 08:13

本文关键词： MS 自动化控制系统集成战略管理环境发展战略　出处：《华东理工大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着信息化和工业化的加速融合以及智能制造的广泛应用,使得自动化控制系统集成行业规模扩大,竞争加剧。对中小型自动化控制系统集成企业而言,进行发展规划尤为重要。MS公司作为成立不到2年的一家为客户提供专业的自动化和信息化技术服务以及解决方案的自动化控制系统集成商,没有根据自身能力制定未来的发展方向,缺乏战略规划,如此下去,MS公司很难发展起来。故本论文旨在研究在目前环境条件下MS公司的发展战略有着强烈的现实意义。本文采用文献研究法和案例研究法,从MS公司目前的实情出发,基于战略管理的理论研究,运用波特五力模型、SWOT和PEST等方法对公司内外部环境以及MS公司发展现状进行分析,得出MS公司的优劣势及系统集成商未来的发展趋势,同时对其发展战略进行分析和归纳,进一步设计出MS公司发展的四个战略,即人才引进战略、服务延伸战略、技术升级战略和品牌建设战略,并对这四个发展战略的具体实施方法和途径、评估改进、注意事项和保障措施进行来探讨和建议。在当前自动化控制系统集成市场竞争剧烈的环境背景下,本文通过对MS公司发展战略的探讨,审视了 MS公司所处的行业环境,研究了增强自身竞争力、业务发展战略等问题,也希望能够给同行业公司的生存和发展提供借鉴与参考。
[Abstract]:With the rapid integration of information technology and industrialization and the wide application of intelligent manufacturing, the scale of automation control system integration industry expands and competition intensifies. Development planning is particularly important as an automated control system integrator established less than 2 years ago to provide professional automation and information technology services and solutions to customers. Not according to their own ability to formulate the future direction of development, lack of strategic planning, so on. It is very difficult for MS Company to develop. Therefore, the purpose of this paper is to study the development strategy of MS Company under the current environmental conditions. This paper adopts the literature research method and the case study method. Based on the theory of strategic management, this paper analyzes the internal and external environment of MS Company and the current situation of MS Company by using Porter's five-force model and PEST. The advantages and disadvantages of MS company and the future development trend of system integrator are obtained. At the same time, the development strategy of MS company is analyzed and summarized, and the four strategies of MS company are further designed, that is, talent introduction strategy. Service extension strategy, technology upgrading strategy and brand building strategy, and the specific implementation of the four development strategies and ways to assess the improvement. Under the background of the current integrated market competition of automation control system, this paper discusses the development strategy of MS Company. This paper examines the industry environment of MS Company, studies the problems of enhancing its own competitiveness and business development strategy, and hopes to provide reference for the survival and development of the same industry company.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.6;F272

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