企业社会责任履行与消费者响应的互动机理研究

发布时间：2018-02-21 22:03

本文关键词： 企业社会责任消费者响应互动机理　出处：《河南社会科学》2017年08期 　论文类型：期刊论文

【摘要】：一段时间以来,企业社会责任在包括中国在内的越来越多的国家受到了政府、企业和消费者的普遍关注。对这一问题的研究与实践,不但能够让企业受到激励,在履行责任的过程中获得回报,还能为企业的生产运营提出警示——任何负面的社会责任行为都会对目标客户的购买意愿与推荐意愿产生直接影响,企业利益会因此而受到损害。企业社会责任意识的产生,会让企业与消费者形成新的互动范式。一方面,企业会主动把社会责任纳入对经济利益的诉求当中,并以此构建自身的目标体系;另一方面,消费者会把企业社会责任纳入消费决策行为的参照系中。双方的良性互动有助于健康市场秩序的发展与维护。
[Abstract]:For some time, corporate social responsibility has received widespread attention from governments, businesses and consumers in more and more countries, including China. Being rewarded in the process of fulfilling responsibility can also serve as a warning to the production and operation of the enterprise-any negative social responsibility behavior will have a direct impact on the purchase and recommendation willingness of the target customer. The emergence of corporate social responsibility consciousness will make enterprises and consumers form a new interaction paradigm. On the one hand, enterprises will take the initiative to bring social responsibility into the pursuit of economic interests. On the other hand, consumers will bring corporate social responsibility into the reference frame of consumer decision-making. The benign interaction between the two sides is helpful to the development and maintenance of healthy market order.
【作者单位】：西安交通大学人文社会科学学院;
【基金】：国家社会科学基金重点项目(14ASH001)
【分类号】：F270;F713.55

【相似文献】