导游薪酬体制的形成机理与情境依赖——基于演化分析视角

发布时间：2018-02-24 02:21

本文关键词： 导游薪酬体制形成机理情境依赖盈利模式　出处：《社会科学家》2017年06期 　论文类型：期刊论文

【摘要】：借助于演化分析的基本原理和理论框架发现,特定情境中导游薪酬体制的形成是旅行社行业主导性盈利模式路径依赖的结果;而主导性盈利模式的确立,是旅行社所遵循的商业伦理、市场竞争充分程度、行业分工体系、旅游者成熟度和需求层次、产业链条诸要素发育程度等众多情境因素共同作用的结果,具有高度的情境依赖性;受价值增值型盈利模式的驱动,旅游发达国家均坚持业务能力导向的导游薪酬体制,其突出表现便是绩效工资和技能工资在导游收入中占绝大比例;受成本转嫁型盈利模式的驱动,回扣成为我国导游收入的主要来源,这种薪酬体制在导游队伍建设、提高导游职业认同、提升游客整体满意度等方面的负面效应日益突出。
[Abstract]:With the help of the basic principles and theoretical framework of evolutionary analysis, it is found that the formation of tour guide compensation system in a specific situation is the result of path dependence of the dominant profit model in travel agency industry, and the establishment of dominant profit model. It is the result of a lot of situation factors, such as the business ethics, the sufficient degree of market competition, the system of division of labor, the level of tourists' maturity and demand, the degree of development of the elements of the industry chain, etc. Driven by the value-added profit model, the developed countries insist on the guide salary system, which is characterized by the performance salary and skill salary, which account for the majority of the tour guide income. Driven by the mode of cost transfer profit, rebate is the main source of tour guide income in our country. This kind of salary system has more and more negative effects in the construction of tour guide team, the improvement of guide professional identity, and the promotion of tourists' overall satisfaction.
【作者单位】：山东工商学院工商管理学院;
【基金】：国家社科基金项目“美丽乡村建设中乡村记忆旅游产品创新开发研究(15BGL117)” 山东省高等学校人文社会科学研究项目“产业融合视域下山东省全域旅游产品创新研究”资助
【分类号】：F272.92;F592.6

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