开放式创新社区创意采纳的影响因素实证研究

发布时间：2018-02-24 10:30

本文关键词： 开放式创新社区创意采纳源可信度论证质量　出处：《山东大学》2017年硕士论文　论文类型：学位论文

【摘要】：全球化竞争加剧、创新周期缩短、用户需求多变等各种挑战促使国内外很多企业开始变革创新模式,由封闭式创新向开放式创新转变,充分整合企业内外部资源,探索新的创新模式。互联网技术的发展,尤其是Web2.0的诞生,使用户生成内容成为主导。在此背景下,众多基于互联网的创新模式应运而生,其中开放式创新社区(Open Innovation Community,OIC)作为一种较为有效的模式被众多企业采用。借助开放式创新社区,企业可以与外界用户共同协作进行创新活动,准确地收集企业亟需的信息与知识,及时响应外部环境变化,以便快速开发出满足市场和客户需求的产品与服务,从而提高市场竞争力。本文首先对开放式创新和开放式创新社区进行了文献梳理,再结合源可信度理论和论证质量等相关理论对开放式创新社区创意采纳的影响因素提出假设。本文选取开放式创新社区Salesforce Success Community作研究对象,使用网页数据采集器收集了该开放式创新社区的创意的数据,包括用户发表的创意数、评论数,创意的欢迎度、获得的评论数、创意的长度和创意中包含的图片或超链接等信息,然后对数据进行清洗整理、相关性分析,并对研究假设进行了检验。最后本文根据实证结果进行分析得出研究结论,并对本文研究的不足之处做了总结,对未来的研究方向做了展望。本文的创新之处在于主要体现在两方面,一是将源可信度和论证质量相关理论创新性的应用到开放式创新社区的研究中,更深入有效地解释了开放式创新社区创意评估和采纳的决策过程,同时扩展了该理论的应用领域。另一方面,清楚地了解开放式社区中用户和创意信息对创意采纳的影响,有助于我国不同行业的企业在构建开放式创新社区过程中对用户进行管理、引导与激励,并能在低人力成本下快速地识别出高质量的创意,将其转化到企业的产品或服务中,使开放式创新社区更好地为企业创新服务。
[Abstract]:Various challenges, such as intensified global competition, shortened innovation cycle and changeable user demand, have prompted many enterprises at home and abroad to begin to transform their innovation models, from closed innovation to open innovation, and to fully integrate internal and external resources of enterprises. The development of Internet technology, especially the birth of Web2.0, makes user-generated content dominant. In this context, many Internet-based innovation models emerge as the times require. As an effective model, open Innovation community is adopted by many enterprises. With the help of open innovation community, enterprises can cooperate with outside users to carry out innovation activities and accurately collect the information and knowledge badly needed by enterprises. In order to quickly develop products and services to meet the needs of the market and customers, so as to improve the market competitiveness, this paper firstly reviews the open innovation and open innovation community in order to quickly develop the products and services that meet the needs of the market and customers in order to respond to the changes in the external environment. Combined with the theory of source credibility and the theory of quality of proof, this paper puts forward the hypothesis of the influencing factors of creative adoption in open innovation community. This paper selects Salesforce Success Community as the research object. Using the web data collector to collect data on the creativity of the open innovation community, including the number of ideas posted by the user, the number of comments, the popularity of the idea, the number of comments received, The length of the idea and the information contained in the idea, such as pictures or hyperlinks, are then cleaned and sorted, the correlation analysis is made, and the research hypotheses are tested. Finally, according to the empirical results, the research conclusions are obtained. This paper also summarizes the shortcomings of this study and prospects the future research direction. The innovation of this paper is mainly reflected in two aspects. The first is to apply the theories related to source credibility and demonstration quality to the research of open innovation community, and explain the creative evaluation and decision making process of open innovation community more effectively. On the other hand, we have a clear understanding of the impact of user and creative information on the adoption of ideas in open communities. It is helpful for enterprises in different industries to manage, guide and motivate users in the process of building open innovation community, and can quickly identify high quality ideas at low labor cost and transform them into products or services of enterprises. Make open innovation community better for enterprise innovation service.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F273.1

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