Knight不确定环境下供应商的乐观度对定价决策的影响

发布时间：2018-02-25 00:19

本文关键词： 供应商定价 Knight不确定乐观度采购合同　出处：《系统工程理论与实践》2017年09期 　论文类型：期刊论文

【摘要】：针对供应商的可变成本和产品市场价的双重Knight不确定性,本文运用α-maxmin多先验期望效用和纳什讨价还价模型研究了供应商的定价问题,涉及固定价格、成本加成和参考市场价三种合同,剖析了供应商的乐观度和含糊度对这些定价决策的影响。结论表明,固定价格随着供应商对成本的乐观度的提高而降低,随着市场价的乐观度的提高而提高.成本(市场价)的乐观度决定着成本(市场价)的含糊度与定价结果的关系.参考市场价合同下,供应商的定价权威不影响目标价格与成本的乐观度的关系,但影响目标价格与市场价的乐观度之间的关系。上述研究为分析不确定环境下供应商的定价行为提供理论支持。
[Abstract]:Aiming at the double Knight uncertainty of variable cost and market price of supplier, this paper studies the pricing problem of supplier by using 伪 -maxmin multi-priori expected utility and Nash bargaining model, which involves fixed price. Cost addition and reference market price contracts are used to analyze the influence of supplier's optimism and ambiguity on these pricing decisions. The conclusion shows that the fixed price decreases with the increase of supplier's optimism about cost. The optimism of cost (market price) determines the relationship between the ambiguity of cost (market price) and the result of pricing. Supplier pricing authority does not affect the relationship between target price and cost optimism, but affects the relationship between target price and market price optimism.
【作者单位】：中央财经大学商学院;
【基金】：国家自然科学基金(71201177) 北京高等学校青年英才计划项目(YETP0967) 教育部人文社会科学研究青年基金项目(17YJC630027)~~
【分类号】：F274

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