考虑二手产品专利保护的闭环供应链竞争策略

发布时间：2018-02-26 14:30

本文关键词： 专利许可二手产品竞争策略闭环供应链　出处：《计算机集成制造系统》2017年09期 　论文类型：期刊论文

【摘要】：针对二手产品的专利保护问题,研究了原制造商与二手商的竞争策略。在消费者市场可能同时存在新产品、再制造产品以及二手产品的异质需求环境下,分别构建了考虑无专利许可和专利许可两种情形的闭环供应链竞争决策模型,并得出了最优竞争策略。通过对比研究和算例仿真,分析了不同参数变化对产品销量及闭环供应链利润的影响。研究表明:当二手商翻新成本增加值较小时,在未经专利许可的竞争情形下,市场总份额可以得到拓展,二手商、零售商以及闭环供应链有更广阔的获利空间,原制造商会面临二手商的利润侵占;在专利许可的竞争情形下,由于受到专利保护的制约,市场总份额会减少,二手商、零售商和闭环供应链的获利空间会被压缩。而只有当二手商翻新成本增加值较大时,二手商才会选择专利许可。
[Abstract]:Aiming at the problem of patent protection of second-hand products, this paper studies the competition strategy between the original manufacturer and the second-hand manufacturer. Under the heterogeneous demand environment of new products, remanufactured products and second-hand products, there may be new products in the consumer market at the same time. A closed-loop supply chain competition decision model considering the two situations of no patent license and patent license is constructed, and the optimal competition strategy is obtained. The effects of different parameters on product sales and closed-loop supply chain profit are analyzed. The results show that when the added value of refurbishment cost is small, the total market share can be expanded under the competition without patent license. Retailers and closed-loop supply chains have a wider margin of profit, and the original manufacturer will face the usurpation of second-hand profits. In the case of patent licensing competition, the total market share will be reduced because of patent protection. The profit margins of retailers and closed-loop supply chains will be reduced, and secondhand firms will only choose a patent license if the cost added to refurbishment is greater.
【作者单位】：三峡大学经济与管理学院;
【基金】：湖北省教育厅科学技术研究计划优秀中青年人才资助项目(Q20161205) 国家自然科学基金资助项目(71771139)~~
【分类号】：F274

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