汽车显示屏大尺寸趋势下仪表印刷企业战略合作模式研究

发布时间：2018-02-28 18:07

本文关键词： 汽车仪表印刷企业企业战略合作合作模式选择　出处：《上海社会科学院》2017年硕士论文　论文类型：学位论文

【摘要】：汽车仪表作为车辆的显示控制中心,对汽车使用体验的效果作用明显。当前,智能化、新能源化、高性能化已经成为汽车行业的发展趋势,大尺寸显示技术也随即在汽车仪表领域得到广泛应用。在这一发展背景下,传统汽车仪表印刷企业一方面依然要考虑如何优化与供应链上相关企业之间的合作关系的问题,另一方面还要依托创新产品把握市场的转型需求,这也为企业以新型液晶产品构建开拓型的企业间合作关系提出了挑战。本文正是针对传统仪表印刷企业的这一境况,以企业间合作理论为基础,构建了企业转型升级过程中的双类型合作战略模式。本文首先从智能化、新能源、高性能三个方面深入分析了汽车显示屏大尺寸的发展趋势,阐述了汽车仪表印刷企业进行企业间战略合作的动因。进一步地,针对传统产品的维持与新型产品的开拓,构建了维持型合作模式与开拓型合作模式,对该类企业在新形势下的转型发展明确了重要的战略方向。对这两类合作模式,本文采取了相对统一的构建方式。首先,从合作模式的目标上看,分别从无形目标和有形目标两个方面进行分析;其次,从合作模式的构建内容上看,分别从合作互动行为、合作的情感因素与合作结果三个方面进行分析;最后,从合作模式的运作上看,针对两种产品及两类客户,分别形成模式运作的关键点以及运作流程。基于合作模式的构建,本文进而对传统仪表印刷产品维持型合作模式以及液晶仪表印刷产品开拓型合作模式的实现进行了深入研究,并形成了以合作的组织结构、工作机制和企业文化为维度的实现系统,为合作模式的现实运用提供了理论依据和保障。本文运用了案例分析的研究方法,并选择汽车仪表印刷行业中的代表性企业进行专门性调研,就行业发展、战略合作等方面的问题进行深入访谈,从而对所提出的相关理论进行验证,在此基础上,针对共性问题提出解决的对策与建议。本文通过调研访谈分析验证后得出结论:对于企业规模较小,或开发能力较弱,或者主要目标是以稳定市场份额为主的传统汽车仪表印刷企业来说,维持型合作模式比较适用;而开拓型合作模式比较适合于拥有充足资金的新晋企业、研发能力较强并有明确的目标开发客户和目标市场战略规划的企业。对于那些规模较大且有创新研发能力的传统仪表印刷企业来说,可既采用维持型合作模式保持目前的市场份额,又通过使用开拓型合作模式开发新型产品或新兴市场及潜在客户。
[Abstract]:As the display and control center of vehicle, automobile instrument has obvious effect on the experience of automobile use. At present, intelligent, new energy and high performance have become the development trend of automobile industry. Large-scale display technology is also widely used in the field of automobile instrumentation. Under this background, traditional automobile instrument printing enterprises still have to consider how to optimize the cooperative relationship with related enterprises in the supply chain, on the one hand, the traditional automobile instrument printing enterprises still have to consider how to optimize the cooperative relationship with related enterprises in the supply chain. On the other hand, we must rely on the innovative products to grasp the market transition demand, which also challenges the enterprises to build a pioneering cooperative relationship with new liquid crystal products. This paper aims at this situation of the traditional instrument printing enterprises. Based on the theory of inter-firm cooperation, this paper constructs a dual-type cooperation strategy model in the process of enterprise transformation and upgrading. Firstly, this paper analyzes the development trend of large scale automobile display screen from three aspects of intelligence, new energy and high performance. This paper expounds the motivation of strategic cooperation among enterprises in automobile instrument printing enterprises. Furthermore, aiming at the maintenance of traditional products and the development of new products, the maintenance cooperation mode and the pioneering cooperation mode are constructed. The transformation and development of this kind of enterprises under the new situation has made clear the important strategic direction. To these two kinds of cooperation mode, this article has adopted the relatively unified construction way. First, from the view of the goal of the cooperation mode, Second, from the perspective of the content of the cooperation model, from the perspective of cooperative interaction behavior, emotional factors of cooperation and the results of cooperation. Finally, From the point of view of the operation of the cooperation mode, the key points and the operation process of the mode operation are formed for two kinds of products and two types of customers, respectively. In this paper, the realization of the traditional instrument printing product maintenance cooperation mode and the liquid crystal instrument printing product development cooperation mode is studied deeply, and the organization structure of the cooperation is formed. The realization system of working mechanism and corporate culture provides the theoretical basis and guarantee for the practical application of cooperation mode. And select the representative enterprises in the automobile instrument printing industry to carry on the specialized investigation, carry on the in-depth interview to the industry development, the strategic cooperation and so on, thus carries on the verification to the proposed related theory, on this basis, According to the common problems, the paper puts forward the countermeasures and suggestions to solve the common problems. This paper concludes that the scale of enterprises is small, or the ability of development is weak. Or the main goal is to stabilize the market share of the traditional automobile instrumentation printing enterprises, the maintenance model is more suitable, while the pioneering cooperation model is more suitable for new enterprises with sufficient funds. Enterprises with strong R & D capability and clear target development customer and target market strategic planning. For traditional instrument printing enterprises with large scale and innovative R & D capability, We can not only maintain the market share but also develop new products or emerging markets and potential customers.
【学位授予单位】：上海社会科学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.84;F272

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