企业社会责任、研发投入与市场价值创造

发布时间：2018-03-13 00:27

本文选题：企业社会责任　切入点：市场价值　出处：《求索》2017年05期 　论文类型：期刊论文

【摘要】：企业社会责任能否为企业创造价值一直存在争议,以往有关两者之间关系的实证研究结果也相互矛盾。选取2010-2013年中国深沪A股市场的上市公司作为研究样本,基于投资者视角考察了研发投入这一重要的营销战略杠杆如何影响企业社会责任创造企业市场价值。实证结果显示,企业社会责任不能直接提高企业市场价值,但企业社会责任在研发投入的调节下能正向影响企业的市场价值。这说明企业内部战略和资源与外部企业社会责任行动的结合能发挥战略协同效应,管理者不应纠结于"企业社会责任能否为企业创造价值",而应思考"企业社会责任如何为企业创造价值"。
[Abstract]:Whether corporate social responsibility can create value for enterprises has always been controversial, and the results of previous empirical studies on the relationship between the two are contradictory. The listed companies in the Shanghai and Shenzhen A-share markets in China from 2010 to 2013 were selected as the research samples. From the perspective of investors, this paper examines how R & D investment, an important marketing strategic lever, affects corporate social responsibility (CSR) to create corporate market value. The empirical results show that CSR can not directly improve corporate market value. However, corporate social responsibility (CSR) can positively affect the market value of enterprises under the regulation of R & D input, which indicates that the combination of internal strategy and resources with external CSR actions can play a strategic synergistic effect. Managers should not dwell on whether corporate social responsibility can create value for enterprises, but should think about how corporate social responsibility can create value for enterprises.
【作者单位】：武汉大学经济与管理学院;湖南理工学院经管系;湖南师范大学旅游学院;
【基金】：湖南省哲学社会科学基金青年项目(16YBQ051)
【分类号】：F270;F273.1;F275

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