HD机械院企业文化传播问题研究

发布时间：2018-03-25 15:42

本文选题：企业文化　切入点：企业文化传播　出处：《郑州大学》2016年硕士论文

【摘要】：随着经济发展环境日益复杂,企业之间的竞争越发激烈,企业文化对企业发展的重要作用日渐明显,优秀的企业文化可以提高企业的核心竞争力,因此,企业文化建设越来越受到企业家的重视,对于一个企业来说,企业文化建设更是一项有战略意义的、长期性的系统工程。HD机械院要实现企业的可持续发展,就必须依靠企业文化的力量,加强企业文化的建设,通过优秀的企业文化,对内将企业价值观、企业理念融入每一项企业经营活动,引导员工自觉约束、规范自身的行为,提高企业凝聚力,对外向社会大众展示企业精神等,塑造良好的企业形象。企业文化要发挥以上作用,就必须提高企业文化的共享性;提高文化共享就必须依靠各种文化传播途径、传播方式、传播手段对企业文化进行广泛而有效地传播。本论文运用企业文化传播相关理论,通过观察、访谈和问卷调查的方法,对HD机械院企业文化传播的现状进行了归纳整理,从企业文化传播要素、过程、条件等方面进行了研究和探索,深入分析HD机械院当前企业文化传播中存在的问题和原因,并提出了改进HD机械院企业文化传播的对策和保障措施,希望对HD机械院加强企业文化建设有些帮助,也能为其他国有企业的企业文化传播的改进提供思路和借鉴。
[Abstract]:With the increasingly complex economic development environment, the competition between enterprises is becoming more and more fierce, the important role of corporate culture to enterprise development is becoming more and more obvious, excellent corporate culture can improve the core competitiveness of enterprises, therefore, Enterprise culture construction is paid more and more attention by entrepreneurs. For an enterprise, enterprise culture construction is a strategic and long-term system engineering. HD mechanical institute wants to realize the sustainable development of the enterprise. We must rely on the strength of the enterprise culture, strengthen the construction of the enterprise culture, through the excellent corporate culture, integrate the enterprise values and the enterprise idea into every business activity, guide the staff to consciously restrain, standardize their own behavior, To improve the cohesion of the enterprise, to show the spirit of the enterprise to the public, and to create a good image of the enterprise, the corporate culture must improve the sharing of the corporate culture if it wants to play the above role; To improve cultural sharing, we must rely on various ways of cultural communication, communication methods and means of communication to spread corporate culture widely and effectively. This paper applies the theory of corporate culture communication, through observation, interviews and questionnaires. This paper sums up the present situation of enterprise culture communication in HD mechanical institute, studies and explores the elements, process and conditions of enterprise culture communication, and analyzes the problems and causes of enterprise culture communication in HD mechanical institute. The author also puts forward the countermeasures and guarantee measures to improve the communication of enterprise culture in HD mechanical institute. It is hoped that it will be helpful to strengthen the construction of enterprise culture in HD mechanical institute, and it can also provide some ideas and references for the improvement of enterprise culture communication in other state-owned enterprises.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F270;F426.4

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