蔚来汽车产品开发流程优化研究

发布时间：2018-04-02 11:35

本文选题：蔚来汽车　切入点：产品开发　出处：《兰州大学》2017年硕士论文

【摘要】：上海蔚来汽车有限公司(以下简称蔚来汽车)是一家新成立的新能源汽车公司,致力于打造高性能纯电动汽车(以下简称电动汽车),以应对日益严重的能源紧张和环境污染问题。面对日益加剧的市场竞争,缩短新产品开发周期,提供超越客户体验的产品,从而快速占领市场,获得竞争优势,实现弯道超车,是企业赖以生存和实现可持续发展的不二选择。然而对于一个毫无历史积淀的新成立公司,如何保证在较短的产品开发周期内高质量完成产品开发是摆在蔚来汽车面前的大课题。基于以上研究背景,在对相关理论进行梳理的基础上,本文首先阐述了汽车产品开发的一般流程及流程优化的相关理论,并对流程优化理论在优化汽车产品开发流程中的应用进行了初步的研究,研究不仅关注汽车产品开发流程本身,还扩展到了与其相关的供应链;其次对国内外大量主流汽车厂产品开发流程及其对应的开发周期进行了收集和研究,总结出了较为现实的蔚来汽车产品开发周期,在此基础上对蔚来汽车期望达到的产品开发流程及周期进行了深入的探讨,利用访谈调查法,梳理了蔚来汽车产品开发的过程及其存在的问题,并探讨了问题背后的成因,为接下来进行的流程优化打下基础;接着针对蔚来汽车在产品开发中存在的问题及成因,利用流程优化原理、工具,基于同步工程的全新理念,开展地域协调以最大化工作时间,充分利用模拟仿真技术,以提高产品开发能力,缩短开发周期,提升企业核心竞争力为目的,对其产品开发的全过程尤其是策划过程和设计过程及与产品开发过程相辅相成的工艺开发流程、采购流程、质量管理体系、组织机构提出了一套新的管理模式和方法论,为企业提供可行的解决方案;最终在论文的最后部分得出通过对产品开发组织重构,并通过有计划有步骤地实施且在实施过程中严控可能发生的各种风险,蔚来汽车期望的产品开发流程周期目标是可以实现的。本论文采用理论和实践相结合的方法,研究的目的和成果主要为实现蔚来汽车企业战略服务,同时研究的成果也可为其它OEM尤其是已进入或打算进入电动汽车领域的新创公司提供有价值的参考信息。
[Abstract]:Shanghai NextEV Co., Ltd. is a newly established new energy automobile company.Dedicated to building high-performance pure electric vehicles (hereinafter referred to as electric vehicles) to deal with the growing energy tension and environmental pollution.In the face of increasing market competition, shorten the development cycle of new products, provide products beyond customer experience, so as to quickly occupy the market, gain competitive advantage, and achieve detour overtaking.It is an indispensable choice for enterprises to survive and realize sustainable development.However, for a new company with no historical accumulation, how to ensure high quality product development in a short product development cycle is a big problem for NextEV.Based on the above research background, on the basis of combing the relevant theories, this paper first describes the general process of automobile product development and the relevant theory of process optimization.And the application of process optimization theory in the optimization of automobile product development process is studied. The research not only pays attention to the automobile product development process itself, but also extends to the supply chain related to it.Secondly, a large number of domestic and foreign mainstream automobile factory product development process and its corresponding development cycle are collected and studied, and a more realistic product development cycle is summarized.On this basis, this paper makes a deep discussion on the process and cycle of product development expected by NextEV, combs the process and existing problems of NextEV's product development by using the method of interview investigation, and probes into the causes behind the problems.To lay the foundation for the following process optimization; then in view of NextEV's problems and causes in product development, using the principle of process optimization, tools, based on the new concept of synchronous engineering,Carry out regional coordination to maximize working time, make full use of simulation technology, improve product development ability, shorten development cycle, and enhance core competitiveness of enterprises.This paper puts forward a new management model and methodology for the whole process of product development, especially the planning process and design process, and the process development process, purchasing process, quality management system and organization which complement each other with the product development process.Finally, in the final part of the paper, we can conclude that through the refactoring of the product development organization, and through the systematic implementation and strict control of the various risks that may occur in the implementation process,NextEV expected the product development process cycle goal is possible to achieve.This paper adopts the method of combining theory with practice. The purpose and achievement of the research are mainly for the realization of NextEV's enterprise strategy.At the same time, the results can also provide valuable reference information for other OEM companies, especially new companies that have entered or intend to enter the field of electric vehicles.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.471;F273.1

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