实物期权视角下合同期对供应商定价行为的影响

发布时间：2018-04-02 19:37

本文选题：实物期权　切入点：合同期　出处：《商业经济与管理》2017年10期

【摘要】：基于合同期影响供应商承接合同意愿的现象,文章在成本不确定和需求弹性的环境下利用实物期权分析了供应商对固定价格和收益共享合同的定价,揭示了合同期、供应商对成本的乐观和过度自信对这些决策的影响。研究发现,合同期决定着固定价格的定价形式,他通过供应商的定价权威临界值影响收益共享合同的定价形式。合同期较长(供应商的定价权威较低)时,供应商对固定价格(收益共享)合同的报价为其保留价格,以确保在最优的时机执行合同。该价格因供应商的过度自信而更低,但不一定因乐观而更低。合同期较短或定价权威较高时,供应商基于需求的弹性来定价。该价格因供应商的乐观而更低,但不受过度自信的影响。
[Abstract]:Based on the phenomenon that the contract duration affects the willingness of the supplier to accept the contract, this paper analyzes the fixed price and profit sharing contract pricing of the supplier under the environment of uncertainty of cost and elasticity of demand, and reveals the contract period.The impact of cost optimism and overconfidence on these decisions.It is found that the term of contract determines the pricing form of fixed price, and it influences the pricing form of revenue-sharing contract through the critical value of supplier's pricing authority.When the contract duration is longer (the supplier's pricing authority is low), the supplier's quotation for the fixed-price (profit-sharing) contract is reserved for him to ensure the execution of the contract at the best opportunity.The price is lower by overconfidence, but not necessarily by optimism.When contracts are short or pricing authority is high, suppliers price on the basis of demand elasticity.The price is lower because of supplier optimism, but not affected by overconfidence.
【作者单位】：中央财经大学商学院;北京理工大学管理与经济学院;
【基金】：国家自然科学基金资助项目“Knight不确定环境下战略性外包的价格协商与合同选择研究”(71201177);国家自然科学基金资助项目“反向收购整体上市的动机、路径与经济后果”(71372015);国家自然科学基金资助项目“创新驱动型并购的影响因素与经济后果研究”(71672007) 北京高等学校青年英才计划项目“Knight不确定环境下的实物期权及其在外包定价中的应用研究”(YETP0967)
【分类号】：F274

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