HC公司国际贸易部员工激励机制优化策略研究

发布时间：2018-04-04 13:50

本文选题：国际化战略　切入点：激励机制　出处：《华东理工大学》2016年硕士论文

【摘要】：2008年金融危机之后,中国企业许多方面正在遭遇瓶颈,如何规避国际汇率波动风险和各经济体不景气导致的订单下降,更加高效的开拓国际市场,已经成为困扰企业的一个难题。而HC公司是一家国内行业领先的中小型化工生产企业,其国际贸易部于2006年建立。作为一个复杂多变的国际市场挑战者,势必会遇到诸多压力和困难。激励政策,是确保企业国际竞争力的重要保障之一,是国际贸易部员工的动力源泉。在此背景下,企业原有的激励政策已不能适应激烈的全球化竞争,之前也没有类似的化工类中小型企业国际化激励政策可供参考,因此探索出适合HC公司国际贸易部的激励机制优化策略是该公司的当务之急,同时这也会是激励理论在知识型员工群体上的一次真实尝试。HC公司正处于国际化转型的关键时期,如何运用科学的激励理论和方法,结合知识型员工的需求特点,在心理契约视角下,针对企业的实际情况对HC公司国际贸易部员工的激励机制进行优化策略研究,是本文的研究重点。
[Abstract]:After the 2008 financial crisis, Chinese enterprises are experiencing bottlenecks in many aspects. How to avoid the risk of international exchange rate fluctuations and the decline in orders caused by the recession in various economies, so as to exploit the international market more efficiently.It has become a difficult problem for enterprises.HC is a leading domestic small-and medium-sized chemical enterprises, its Ministry of International Trade was established in 2006.As a complex and changeable international market challenger, will inevitably encounter a lot of pressure and difficulties.Incentive policy is one of the important guarantee to ensure the international competitiveness of enterprises.In this context, the original incentive policies of enterprises can no longer adapt to the fierce global competition, and there are no similar international incentive policies for the small and medium-sized chemical enterprises for reference.Therefore, it is urgent for HC Company to explore the incentive mechanism optimization strategy which is suitable for the international trade department of HC company. At the same time, it will be a real attempt of incentive theory in the knowledge worker group. HC company is in the key period of international transformation.How to apply the scientific incentive theory and method, combined with the demand characteristics of the knowledge workers, under the psychological contract angle of view, according to the actual situation of the enterprise to carry on the optimization strategy research to the HC company international trade department employee's incentive mechanism.It is the focus of this paper.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F272.92

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