供给侧结构性改革背景下SD集团经营战略转型研究

发布时间：2018-04-24 22:30

本文选题：战略转型 + 五力分析模型　；参考：《青岛科技大学》2017年硕士论文

【摘要】：推进供给侧结构性改革,必须满足客户的需求,调整供给侧的生产资源,调整产品结构和服务方式,将供给侧的资源合理配置,提供需求侧真正需要的服务和产品。在供给侧结构性改革背景下,为了整体提升制造业,必须舍弃落后产能,发展先进工艺和性能优良的产品。装备制造业如何选择适合自身的经营战略,顺势而为、做大做强,已成为所有装备制造业共同面临的课题。本文首先阐述了战略转型理论,为SD集团公司的经营战略转型做好了理论铺垫,接着分析了SD集团公司现有经营战略,并剖析了其存在的问题,然后运用PEST分析模型、波特五力模型分析SD集团公司所处的内部环境和外部环境,在SWOT分析的基础上,结合SD集团公司所处的市场竞争环境及其内部资源和能力分析,探索性的建立了SD集团公司经营战略转型能力理论模型,并对其进行了评价分析。紧接着,制定SD集团公司经营战略转型方案,从采取稳定型的战略、集中型的战略、创新型的竞争战略等三个方面来具体提出适合SD集团公司的经营战略转型策略,提出了SD集团公司由以生产销售产品为核心业务的制造型企业向提供基于融资租赁模式的合同能源管理为核心业务的服务型公司转型。然后,对SD集团公司经营战略转型提出实施原则,最后,从升级组织机构、创新人力资源政策、加大筹资融资力度、提升抗风险能力等四个方面,提出SD集团公司经营战略转型实施建议。本文采用战略转型理论,全面研究SD集团公司经营战略转型的选择和实施,这对于改变SD集团公司目前的困境,提高其市场竞争力具有十分重要的价值。
[Abstract]:In order to promote supply-side structural reform, we must meet customer demand, adjust supply-side production resources, adjust product structure and service mode, allocate the supply-side resources reasonably, and provide the services and products that the supply-side really needs. Under the background of supply-side structural reform, in order to promote the manufacturing industry as a whole, it is necessary to abandon the backward production capacity and develop advanced technology and excellent products. It has become a common task for all equipment manufacturing industry to choose its own management strategy, adapt to the trend and become bigger and stronger. In this paper, the theory of strategic transformation is first expounded, which lays a good foundation for the strategic transformation of SD Group Company. Then, it analyzes the existing management strategy of SD Group Company, analyzes its existing problems, and then applies the PEST analysis model. Porter's five-force model is used to analyze the internal and external environment of SD Group Company. On the basis of SWOT analysis, combined with the market competition environment of SD Group Company and its internal resources and ability analysis, The theoretical model of strategic transformation ability of SD Group Company is established, and its evaluation and analysis are carried out. Then, the author formulates the strategy transformation plan of SD group company, and puts forward the strategy of strategic transformation suitable for SD group company from three aspects: stable strategy, centralized strategy and innovative competition strategy. The transformation of SD Group from manufacturing enterprises with production and sales products as core business to providing contract energy management based on financial leasing mode is proposed. Then, the paper puts forward the implementation principles of the strategic transformation of SD Group, and finally, from the four aspects of upgrading the organization, innovating the human resources policy, increasing the financing and raising funds, enhancing the ability to resist risks, etc. Put forward the SD group company management strategy transformation implementation suggestion. This paper adopts the theory of strategic transformation to study the selection and implementation of the strategic transformation of SD Group Company. It is of great value to change the plight of SD Group Company and improve its market competitiveness.
【学位授予单位】：青岛科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272;F426.4

【参考文献】