内群体认同对产品服务化消费的影响——面子观的中介效应

发布时间：2018-04-29 20:11

  本文选题：内群体认同 + 面子观　； 参考：《云南财经大学学报》2017年06期

【摘要】：产品服务化是现代制造企业的发展趋势,以社会心理和本土文化为切入点,构建了内群体认同、面子观和产品服务化消费的概念模型,对两类产品的服务化消费选择机制展开实证研究。研究结果表明,内群体认同对产品服务化消费具有显著的影响作用;相较之下,内群体认同度高的消费者更注重(产品,服务)组合中外显的表现型要素:而非产品或服务,面子观及其两个维度分别在内群体认同与产品服务化消费之间起完全中介和部分中介作用。
[Abstract]:Product service is the development trend of modern manufacturing enterprises. Taking social psychology and local culture as the breakthrough point, this paper constructs a conceptual model of internal group identity, face view and product service consumption. An empirical study is carried out on the service consumption selection mechanism of the two kinds of products. The results show that the inner group identity has a significant effect on the product service consumption, compared with the high degree of internal group identity, consumers pay more attention to the performance elements of the combination of products and services: rather than products or services. Face view and its two dimensions play a complete intermediary and partial intermediary role between group identity and product service consumption respectively.
【作者单位】： 山西大学经济与管理学院;
【基金】：国家自然科学基金项目“供应链环境下基于谈判力的商业模式及合作创新研究”(71101082) 山西大学人文社会科学项目“消费者视角下的产品服务化困境成因研究”(1109027)
【分类号】：F274
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本文编号：1821375