迪芬尼公司产品开发管理系统导入研究

发布时间：2018-05-03 06:41

本文选题：产品开发管理系统 + 产品生命周期管理　；参考：《兰州大学》2017年硕士论文

【摘要】：消费类电子产品因消费者消费习性的多变,技术的日新月异,服务的创新发展,外部环境的剧烈变化等因素,面临着日渐激烈的产业竞争格局。一方面产品迭代迅速,生命周期显著缩短,少量多样的定制化需求越来越多;另一方面,企业规模扩大,产能爬升,多地多区域的协同制造,联合开发模式已不可避免。从前依靠大规模生产制造和原材料价差即可创造可观利润的时代一去不返,企业面临业务模式转型升级的巨大挑战。这其中,依靠技术和服务差异化获得竞争优势的策略成为许多企业选择的竞争战略。本文所研究的案例处在这样一个复杂的产业环境中,外要面对国内外同业的激烈竞争,内要面对日益突出的管理压力,同时还想要获得更多的市场机会,企业领导人意识到公司必须要通过夯实自身管理基础,提升企业管理效率方能在激烈的竞争中转危为机,获得更大的竞争空间。全面引入管理信息系统参与到企业的日常运营中来是企业高级管理人员的共识。本专题分析选取迪芬尼公司为对象,以产品生命周期理论和生命周期管理系统为理论和实践基础,以产品开发管理系统作为企业在开发管理上引入信息管理为突破口,对企业的开发流程进行分析和研究,以探寻企业开发管理信息系统导入的方法、方案、保障措施和实施步骤。产品开发管理系统一方面需要以“产品设计与生产制造的品质一致性”为目标,另一方面需要以“加速企业产品开发进程”为任务,通过对企业战略和愿景的层层展开,深入的高管访谈,广泛的员工沟通和对企业多区域开发管理工作和流程的梳理,将开发管理系统导入上线并稳定运营。产品开发管理系统的上线不仅能够提高企业的信息化程度,提升企业的商业形象,最为重要的是能够解决产品开发管理过程不易被追踪,绩效不易被考核的问题,使企业产品开发过程的效率大幅提升,达成企业产品开发管理的标准化和透明化。通过研究产品开发管理系统的导入过程,本文得出了信息系统若想成功在企业导入实施并稳定运行,长期发挥管理效益,必须首先符合企业的长期战略发展方向,获得企业高级管理人员的一致认同,并能保留系统弹性以符合剧烈变化的外部环境变化趋势方可成功的结论。
[Abstract]:Consumer electronic products are faced with increasingly fierce industrial competition because of the changing consumer habits, the rapid change of technology, the innovation and development of service, the drastic changes of external environment, and so on. On the one hand, the product iteration is rapid, the life cycle is significantly shortened, and a small number of customized needs are more and more; on the other hand, the expansion of enterprise scale, capacity climbing, multi-region collaborative manufacturing, the joint development model has become inevitable. Gone are the days when large-scale manufacturing and raw material price differentials can generate substantial profits. Enterprises are facing a huge challenge of business model transformation and upgrading. Among them, the strategy of relying on technology and service differentiation to obtain competitive advantage has become a competitive strategy chosen by many enterprises. The case studied in this paper is in such a complex industrial environment, facing fierce competition at home and abroad, facing increasingly prominent management pressure, and also wanting to obtain more market opportunities. Enterprise leaders realize that the company must strengthen its management foundation and enhance its management efficiency in order to turn danger into opportunity and gain more competitive space in the fierce competition. It is the consensus of senior managers to fully introduce management information system to the daily operation of enterprises. Based on product life cycle theory and life cycle management system, this paper selects Difini Company as the object, and takes product development management system as the breakthrough point to introduce information management into the development management of enterprises, which is based on the theory and practice of product life cycle theory and life cycle management system. This paper analyzes and studies the development process of the enterprise, in order to explore the method, scheme, safeguard measures and implementation steps of the enterprise development management information system. On the one hand, the product development management system needs to aim at "quality consistency between product design and manufacturing", on the other hand, it needs to "accelerate the process of enterprise product development" as a task, through the development of enterprise strategy and vision layer by layer. In-depth executive interviews, extensive staff communication and the management of multi-regional enterprise development and management work and process, the development and management system into the line and stable operation. The introduction of product development management system can not only improve the information level of the enterprise and enhance the business image of the enterprise, but also solve the problem that the process of product development and management is not easy to be tracked and the performance is not easy to be evaluated. The efficiency of enterprise product development process is greatly improved, and standardization and transparency of enterprise product development management are achieved. By studying the import process of the product development management system, this paper draws the conclusion that if the information system is to be successfully introduced into the enterprise and run stably, and to bring the management benefit into full play for a long time, it must first accord with the long-term strategic development direction of the enterprise. The successful conclusion is to obtain the consensus of the senior management of the enterprise and to keep the flexibility of the system in line with the changing trend of the external environment.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F273.2;F426.6

【参考文献】