新创企业网络导向对企业绩效的影响研究

发布时间：2018-05-07 07:33

本文选题：新创企业 + 网络导向　；参考：《哈尔滨工业大学》2017年硕士论文

【摘要】：“大众创业、万众创新”是现阶段我国经济发展的重要推动力,随着国家政策对“互联网+”的支持和倡导,各大中小型创业企业不断涌现,中国真正地进入全民创业热潮。但是在新创企业不断涌现的同时,其所面临的高失败率和成长的巨大差异性引起了学术界和实业界的广泛关注。为了弥补自身资源缺陷,新创企业开始重视网络导向,着力构建外部网络关系,在这个过程中企业绩效得到了一定程度的提升。因此,研究新创企业网络导向对企业绩效的影响机制,可以帮助新创企业提高创业成功率。针对新创企业所普遍面临的成活率低的问题,本文从外生视角和内生视角探究新创企业网络导向(具有外向性)、战略能力(具有内生性)与新创企业绩效的关系,构建“战略-能力-绩效”转化机制,探析新创企业网络导向对企业绩效的影响机制,以期打开新创企业网络导向与企业绩效关系的黑箱。首先,本文依据相关理论基础以及变量间的关系,提出了研究假设并构建了新创企业网络导向对企业绩效的影响机制模型。其次,本文通过问卷调查收集了178家新创企业的有效数据,并利用回归分析方法分别检验了新创企业网络导向对企业绩效的直接作用,网络导向经由战略能力(网络能力、营销能力和技术能力)对企业绩效的间接作用,以及行业竞争程度对两者的调节作用。最后,根据实证分析结果揭示了新创企业网络导向对企业绩效的具体影响机制,并依据该机制为新创企业提高企业绩效提供了相应的对策建议。
[Abstract]:"Mass entrepreneurship, mass innovation" is an important driving force of China's economic development at the present stage. With the support and advocacy of national policies to the "Internet", the large, medium and small enterprises are constantly emerging, and China has really entered the upsurge of national entrepreneurship. But at the same time, the high failure rate and the huge difference of growth have aroused the attention of academia and industry. In order to make up for their own resource defects, the new enterprise began to pay attention to the network orientation and build the external network relationship. In this process, the performance of the enterprise has been improved to a certain extent. Therefore, the study of the influence mechanism of network orientation on enterprise performance can help the start-up to improve the success rate of entrepreneurship. In view of the problem of low survival rate, this paper explores the relationship between the network orientation (with extroversion, strategic ability (endogenous) and the performance of the new venture) from the external and endogenous perspectives. In order to open the black box of the relationship between network orientation and enterprise performance, this paper constructs the transformation mechanism of "strategy, capability and performance", and probes into the influence mechanism of network orientation on enterprise performance in order to open up the black box of the relationship between network orientation and enterprise performance. Firstly, based on the relevant theoretical basis and the relationship between variables, this paper puts forward the research hypothesis and constructs the model of the influence mechanism of the network orientation of the new enterprise on the enterprise performance. Secondly, this paper collects the effective data of 178 new enterprises by questionnaire, and uses regression analysis to test the direct effect of network orientation on enterprise performance. The indirect effect of marketing ability and technical ability on enterprise performance, and the adjustment of industry competition degree to both. Finally, according to the results of empirical analysis, the paper reveals the specific mechanism of the network orientation of the new enterprise to enterprise performance, and provides the corresponding countermeasures and suggestions for the new enterprise to improve the performance of the enterprise according to the mechanism.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F279.2

【参考文献】