基于价值链视角的企业商业模式选择方法

发布时间：2018-05-11 20:34

本文选题：商业模式选择 + 价值链　；参考：《中国管理科学》2017年01期

【摘要】：选择适合的商业模式是企业发展与盈利的重要前提,如何运用定性与定量相结合的决策分析方法进行企业商业模式选择,这是近年来需要关注的重要研究课题。本文提出了一种基于价值链视角的企业商业模式选择方法。首先,给出了基于价值链的商业模式选择框架,依据该框架并通过相关文献分析确定了商业模式构成要素及评价指标体系;然后,通过对构成要素的选择来构建商业模式的要素选项组集合,并通过判断要素选项间的相容性和依据备选商业模式的生成规则来筛选要素选项组,将筛选出可行的要素选项组视为备选商业模式,进而构建备选商业模式集合;进一步地,基于专家给出的语言短语形式的评价指标关联信息和商业模式评价信息,运用DEMATEL方法确定评价指标权重,并运用文中给出的扩展TOPSIS方法选择最优商业模式。最后,为了说明本文提出方法的可行性和有效性,给出了一个企业商业模式选择的实例分析。
[Abstract]:Choosing a suitable business model is an important prerequisite for enterprise development and profit. How to use qualitative and quantitative decision analysis method to choose business model is an important research topic that needs to be paid attention to in recent years. This paper presents a business model selection method based on value chain. First of all, a business model selection framework based on the value chain is given, according to the framework and through the analysis of relevant literature, the business model elements and evaluation index system are determined. Through the selection of components to construct the set of elements of the business model, and by judging the compatibility between the elements and according to the generation rules of the alternative business model to select the set of key element options. Consider the set of available element options as alternative business models, and then construct the set of alternative business models; further, based on the evaluation index association information and business model evaluation information given by experts in the form of language phrases, The DEMATEL method is used to determine the weight of evaluation index, and the extended TOPSIS method is given in this paper to select the optimal business model. Finally, in order to illustrate the feasibility and effectiveness of the proposed method, an example of business model selection is given.
【作者单位】：东北大学工商管理学院;沈阳大学国际学院;河南工业大学管理学院;
【基金】：国家自然科学基金资助项目(71271051) 辽宁省高等学校创新团队支持计划项目(WT2013004)
【分类号】：F274

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