负面报道后国企和民企间接印象管理策略比较研究——基于“双组件”模型的分析

发布时间：2018-05-15 01:00

本文选题：负面报道 + 间接印象管理　；参考：《管理评论》2017年12期

【摘要】：不同控股股东背景下企业间接印象管理动机存在显著差异,这导致国企和民企间接印象管理策略的使用也存在差异。本文基于"双组件模型"对比研究了中国国企和民企负面报道后"亲社会"的间接印象管理策略使用情况,并基于2009-2015年中国快速消费品上市公司"公司主页"的数据,对国企和民企在不同威胁水平、威胁类型、社会地位条件下间接印象管理策略数目进行比较分析。得到以下结论:(1)负面报道后,民企相比于国企在负面报道后增加较多的间接印象管理策略数目。(2)负面报道类型对国企和民企间接印象管理策略的使用影响存在显著差异,即针对不可辩解型负面报道,国企增加策略,民企减少策略;针对可辩解型负面报道,结果则相反。(3)不同社会地位的民企采取的间接印象管理策略数目不同,而社会地位与国企策略数目之间没有显著关系。本文结论对于了解国企和民企负面报道后的形象管理行为差异有重要意义。
[Abstract]:There are significant differences in the motivation of indirect impression management in different controlling shareholders, which leads to differences in the use of indirect impression management strategies between state-owned enterprises and private enterprises. Based on the "dual component model", this paper studies the use of "pro-social" indirect impression management strategies after negative reports from state-owned enterprises and private enterprises in China, and based on the data of "company homepage" of Chinese fast moving consumer goods listed companies from 2009-2015. This paper compares the number of indirect impression management strategies between state-owned enterprises and private enterprises under different threat levels, threat types and social status. After getting the following conclusion: 1) after the negative report, the number of indirect impression management strategies increased more than that of state-owned enterprises after negative reports. (2) the negative report types have significant difference on the use of indirect impression management strategies between state-owned enterprises and private enterprises. That is to say, the number of indirect impression management strategies adopted by private enterprises with different social status is different from that of non-defensible negative reports, the increase strategy of state-owned enterprises and the reduction strategy of private enterprises. There is no significant relationship between social status and the number of SOE strategies. The conclusion of this paper is of great significance to understand the difference of image management behavior between state-owned enterprises and private enterprises after negative reports.
【作者单位】：西安理工大学经济与管理学院;西北大学经济管理学院;
【基金】：教育部人文社科规划基金项目(16YJA630015)
【分类号】：F276.1;F276.5

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