DQ监理公司发展战略研究

发布时间：2018-05-16 17:59

本文选题：DQ监理公司 + SWOT分析法　；参考：《东北石油大学》2017年硕士论文

【摘要】：我国的监理企业在国家的工程建设中起着非常重要的作用,为建设工程的质量、安全、投资等多方面做出了巨大贡献。但目前看来,国内的大多数监理企业缺乏一套切实可行的发展战略。因此制定出一套科学合理的发展战略对于提升监理企业的核心竞争力具有很重要的意义。本文采用调查分析、文献研究等研究方法,以DQ监理公司为研究对象。在有效分析公司在发展中所遇到的问题基础上,针对公司实际情况选定一套完善的、科学的、切实可行的适合DQ监理公司的发展战略。本文由五章节组成,首先介绍了监理相关理论与战略管理相关理论基础。在论述理论后,详细介绍了DQ监理公司的具体情况,并运用SWOT分析法对DQ监理公司优势、劣势、机遇、威胁四个方面进行分析。在扭转性战略(WO)、增长性战略(SO)、防御性战略(WT)以及多元化战略(ST)四个战略中,优先采用增长性战略,辅助采用扭转性战略。在选定战略后,将DQ监理公司的发展战略分为短期、中期、长期三个阶段进行。最后从人力资源建设、组织结构、企业内部管理三个方面提出了战略实施保障措施。本论文通过对DQ监理公司发展战略的案例研究,目的是为公司优化发展战略提供一定的理论和实践支撑,推动公司发展和进步,提升广阔的发展空间,打造强有力的核心竞争力。
[Abstract]:The supervision enterprises of our country play a very important role in the national engineering construction, and have made great contributions to the quality, safety and investment of the construction projects. But at present, most domestic supervision enterprises lack a set of feasible development strategy. Therefore, it is of great significance to formulate a set of scientific and reasonable development strategy for enhancing the core competitiveness of supervision enterprises. This paper adopts investigation and analysis, literature research and other research methods, taking DQ supervision company as the research object. Based on the effective analysis of the problems encountered in the development of the company, a set of perfect, scientific and feasible development strategies suitable for DQ supervision company are selected according to the actual situation of the company. This paper consists of five chapters. Firstly, it introduces the related theories of supervision and strategic management. After discussing the theory, this paper introduces the concrete situation of DQ supervision company in detail, and analyzes the advantages, disadvantages, opportunities and threats of DQ supervision company by using SWOT analysis method. Among the four strategies of twisting strategy, growth strategy, defensive strategy and diversification strategy, the growth strategy is preferred, and the twisting strategy is auxiliary. After selecting the strategy, the development strategy of DQ supervision company is divided into three stages: short, medium and long term. Finally, this paper puts forward the strategic implementation safeguard measures from three aspects: human resource construction, organization structure and enterprise internal management. Through the case study of DQ supervision company's development strategy, the purpose of this paper is to provide some theoretical and practical support for the optimization of the company's development strategy, to promote the company's development and progress, and to enhance the broad development space. To build a strong core competitiveness.
【学位授予单位】：东北石油大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272;F426.92

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