网络非中立下内容提供商与服务提供商合作策略研究

发布时间：2018-05-27 07:20

本文选题：网络中立性 + 内容提供商　；参考：《软科学》2017年03期

【摘要】：基于消费者效用理论,分别讨论了市场中存在垄断和双寡头内容提供商在网络非中立时与服务提供商的合作策略,研究了不同策略选择对内容提供商广告投放数量和利润的影响,得出满足两者合作均衡策略的条件。研究表明:市场中存在双寡头内容提供商情形下,内容提供商与服务提供商的合作会扩大市场总需求,且随着合作的内容提供商数量增多,市场总需求也随之增大。服务水平增加值和单位服务成本会对内容提供商的合作策略选择产生影响。服务水平增加值较小时,内容提供商都选择不与服务提供商合作;当服务水平增加值较大时,内容提供商不会同时选择与服务提供商合作,而是其中一个内容提供商选择合作另一个就不合作。
[Abstract]:Based on the theory of consumer utility, this paper discusses the strategies of cooperation between monopolistic and duopoly content providers and service providers in the network. This paper studies the influence of different strategy selection on the quantity and profit of content provider's advertising, and obtains the conditions to satisfy the cooperative equilibrium strategy between the two. The research shows that under the situation of duopoly content providers, the cooperation between content providers and service providers will expand the total demand of the market, and with the increase of the number of content providers, the total demand of the market will also increase. The added value of service level and unit service cost will influence the choice of cooperation strategy of content provider. When the added value of the service level is small, the content provider chooses not to cooperate with the service provider; when the service level added value is larger, the content provider does not choose to cooperate with the service provider at the same time. But one of the content providers chose to cooperate and the other did not.
【作者单位】：西南交通大学经济与管理学院;
【基金】：国家自然科学基金应急管理项目(71440016) 四川省软科学研究计划项目(2015ZR0217)
【分类号】：F274

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