联合促销和风险规避下应对突发事件的供应链协调策略

发布时间：2018-06-01 02:52

本文选题：联合促销 + 风险规避　；参考：《控制与决策》2017年03期

【摘要】：针对联合促销和风险规避下考虑突发事件的供应链协调问题,应用条件风险值度量制造商和零售商的风险价值,引入回购契约协调供应链,分别构建应对常规和非常规突发事件的供应链协调模型.研究表明,常规突发事件下,订货量、促销和契约参数具有一定的稳定性,当需求扰动较大时,供应链协调被打破,而非常规突发事件下,需求扰动打破供应链协调,通过调整契约参数能够使供应链重新达到协调状态.
[Abstract]:Aiming at the supply chain coordination problem under joint promotion and risk aversion, the conditional risk value is used to measure the risk value of manufacturer and retailer, and the repurchase contract is introduced to coordinate supply chain. Supply chain coordination models to deal with both conventional and unconventional emergencies are constructed. The research shows that the order quantity, sales promotion and contract parameters have certain stability under the normal emergency, when the demand disturbance is large, the supply chain coordination is broken, but under the unconventional emergency, the demand disturbance breaks the supply chain coordination. By adjusting the contract parameters, the supply chain can reach the coordination state again.
【作者单位】：北京科技大学东凌经济管理学院;
【基金】：国家自然科学基金项目(71172169)
【分类号】：F274

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