创业阶段企业的诊断评价研究

发布时间：2018-06-02 23:58

本文选题：创业阶段 + 成功关键因素　；参考：《广西大学》2017年硕士论文

【摘要】：我国的创业氛围越来越热烈,但创业成功率不高,创业质量较低。创业企业诊断评价有利于将专家的经验和智慧运用到创业过程中,推动创业更顺利进行。而目前,对创业企业及创业项目的诊断评价的方法和手段却非常缺乏,构建合理的创业企业诊断评价体系对促进创业很有意义。本文从生命周期理论出发,对创业阶段进行了界定,将其分为创业“筹划期”和创业“生存期”,其中创业筹划期指企业成立前的策划创建时期,而“生存期”指企业注册资金投入后生存的2年内。本文对应创业筹划期和生存期的不同特征,分别建立不同的诊断评价指标体系。对于创业筹划期,主要评价创业项目的价值,对创业生存期的企业主要评价其绩效。通过寻找影响创业阶段企业成功的关键因素,结合风险投资对创业企业筛选和评价标准,确定创业阶段诊断评价的指标体系。创业筹划期的项目价值从市场机会价值、商业模式价值、创业者价值三方面进行评价。创业生存期从经营绩效、成长绩效、资金支持三方面评价企业的绩效。然后根据企业的具体情况确定各指标的权重,最后通过专家打分确定各指标的得分,从而得出两个阶段的综合评价得分。最后,用案例分析法检验创业筹划期和生存期的评价体系,也对创业筹划期和创业生存期的企业分别进行评价。
[Abstract]:China's entrepreneurial atmosphere is becoming more and more enthusiastic, but the success rate of entrepreneurship is not high, and the quality of entrepreneurship is low. The diagnosis and evaluation of entrepreneurial enterprise is helpful to apply the experience and wisdom of experts to the process of starting a business, and to promote the smooth progress of entrepreneurship. However, at present, the methods and means of diagnosis and evaluation of entrepreneurial enterprises and entrepreneurial projects are very scarce, so it is significant to construct a reasonable diagnostic evaluation system for entrepreneurial enterprises. Based on the theory of life cycle, this paper defines the stage of entrepreneurship, and divides it into "planning period" and "survival period", in which entrepreneurial planning period refers to the period of planning and founding before the establishment of an enterprise. And the "survival period" refers to the enterprise after the investment of registered funds to survive within 2 years. According to the different characteristics of entrepreneurial planning period and survival period, different diagnostic evaluation index systems are established in this paper. For the entrepreneurial planning period, the value of the entrepreneurial project is mainly evaluated, and the performance of the enterprise-life period is mainly evaluated. By looking for the key factors that affect the success of the entrepreneurial stage and combining the criteria of screening and evaluation of the venture capital, the index system for the diagnosis and evaluation of the entrepreneurial stage is determined. The project value of entrepreneurial planning period is evaluated from three aspects: market opportunity value, business model value and entrepreneur value. The survival of a business is evaluated from three aspects: business performance, growth performance and financial support. Then the weight of each index is determined according to the specific situation of the enterprise, and the score of each index is determined by the expert score, and the comprehensive evaluation score of the two stages is obtained. Finally, the paper uses the case analysis method to test the evaluation system of the entrepreneurial planning period and the survival period, and also evaluates the enterprises of the entrepreneurial planning period and the entrepreneurial survival period respectively.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F279.2

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