HYWL公司发展战略研究

发布时间：2018-06-06 19:50

本文选题：HYWL公司 + 发展战略　；参考：《东北石油大学》2017年硕士论文

【摘要】：随着我国国际贸易的日益频繁,运输方式多元化的迅速发展,国际物流业务已渗透到国际贸易的每一领域,在国际贸易中扮演着重要角色,为国际贸易中不可缺少的重要组成部分,也使得国际物流业成为了近几年发展最为迅猛的一个行业。近年来,随着我国进出口贸易总量的不断增加,我国国际物流行业取得了较快的发展,国外知名的国际物流企业也纷纷入驻我国,抢占国内物流市场资源。与国外知名的国际物流企业相比,我国的国际物流企业在企业管理、服务水平与产品结构上都存在一定的劣势。因此对国内的国际物流企业来说,如何在竞争环境中明确企业发展方向、提升企业综合能力成为其关注的重点问题。本文结合企业发展理论对研究对象HYWL公司的战略部署进行深入分析。通过企业战略管理相关理论及常用方法对HYWL公司内外部环境进行综合分析,总结出HYWL公司发展现状与问题。本文应用PEST分析法、波特五力分析法对HYWL公司的宏观环境、中观环境进行研究,从而找出HYWL公司外部环境的机会(O)与威胁(T),并采用外部因素评价矩阵(EFE)对外部环境的各关键因素进行评价。根据HYWL公司的微观环境,包括:组织机构、主营业务、人力资源情况、财务状况、运输资源等分析,总结出HYWL公司自身存在的优势(S)与劣势(W),并采用内部因素评价矩阵(IFE)对内部环境的各关键因素进行评价。最终通过SWOT矩阵拟定出聚焦型竞争战略和差异化型竞争战略两个竞争型发展战略方案。论文采用定量战略计划矩阵QSPM从优势、劣势、机遇、风险四个层次对拟定的两种发展战略方案进行评价,确定企业最终发展战略为差异化型竞争战略,并制定企业发展战略的具体实施步骤和相应保障措施。
[Abstract]:With the increasing frequency of China's international trade and the rapid development of diversified modes of transportation, international logistics business has penetrated into every field of international trade and plays an important role in international trade. As an indispensable part of international trade, international logistics industry has become the fastest developing industry in recent years. In recent years, with the increasing of China's import and export trade, China's international logistics industry has made rapid development, foreign well-known international logistics enterprises have also entered our country to seize the domestic logistics market resources. Compared with the well-known international logistics enterprises, our country's international logistics enterprises have some disadvantages in enterprise management, service level and product structure. Therefore, for domestic and international logistics enterprises, how to make clear the development direction of enterprises in the competitive environment and enhance the comprehensive ability of enterprises become the focus of its concern. Based on the theory of enterprise development, this paper analyzes the strategic deployment of HYWL Company. Through the comprehensive analysis of the internal and external environment of HYWL Company, this paper summarizes the current situation and problems of HYWL's development through the relevant theories and common methods of enterprise strategic management. In this paper, pest analysis method and Porter five force analysis method are used to study the macro environment and meso environment of HYWL Company. Therefore, we can find out the opportunity of HYWL's external environment and its threat, and use the external factor evaluation matrix (EFE) to evaluate the key factors of the external environment. According to the micro environment of HYWL, including: organization, main business, human resources, financial situation, transportation resources, etc. The advantages and disadvantages of HYWL are summarized and the key factors of internal environment are evaluated by internal factor evaluation matrix (IFE). Finally, through SWOT matrix, two competitive development strategies, focused competition strategy and differentiated competition strategy, are worked out. In this paper, the quantitative strategic planning matrix QSPM is used to evaluate the two development strategies from the four levels of strengths, weaknesses, opportunities and risks, and the final development strategy of the enterprise is determined to be a differentiated competitive strategy. And formulates the enterprise development strategy the concrete implementation step and the corresponding safeguard measure.
【学位授予单位】：东北石油大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272;F259.23

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