泸州老窖核心竞争力综合评价研究

发布时间：2018-06-08 07:08

本文选题：泸州老窖 + 核心竞争力　；参考：《西南石油大学》2017年硕士论文

【摘要】：我国白酒行业经历几十年高速发展后,白酒行业产品价格虚高、产能过剩等问题凸显,由于"三公消费"和"禁酒令"等政策限制及消费理性回归,白酒行业陷入低迷,白酒企业产量下滑,白酒企业间的竞争也变得越来越激烈。作为白酒行业的翘楚企业之一,泸州老窖要想在低迷的市场环境中立足第一集团军的地位,必须保持或提升其核心竞争力。因此,对泸州老窖核心竞争力进行综合评价具有十分重要的现实和理论意义。在此背景下,本文对国内外现有企业核心竞争力理论研究成果进行梳理,明确了企业核心竞争力概念,阐述了我国白酒代表性领军企业的核心竞争力现况,并对泸州老窖核心竞争力进行了分析。运用比较研究的方法对30篇企业核心竞争力评价文献进行了分析,得到了相应的结论和启示。基于比较研究的结果,结合我国白酒企业的特点,从投入产出类、职能管理类、外部因素类三个方面构建泸州老窖核心竞争力的综合评价指标体系,并确定了相应的评价标准。基于评价指标,设计了相应的问卷,针对泸州老窖内部员工进行了调查,得到了相应数据。基于问卷数据进行了综合评价分析,根据分析结果,明确了泸州老窖核心竞争力的不足之处,并从五个方面提出了相应的提升对策。
[Abstract]:After several decades of rapid development of liquor industry in China, the problems of high product price and overcapacity in liquor industry have been highlighted. Due to the policy restrictions of "Sangong consumption" and "prohibition order" and the return of consumption rationality, the liquor industry has fallen into a downturn. With the decline of liquor production, the competition between liquor enterprises is becoming more and more fierce. As one of the leading enterprises in liquor industry, if Luzhou Laojiao wants to establish itself as the first group army in the depressed market environment, it must maintain or enhance its core competitiveness. Therefore, the comprehensive evaluation of core competitiveness of Luzhou Laojiao has very important practical and theoretical significance. Under this background, this paper combs the theoretical research results of the core competence of domestic and foreign enterprises, clarifies the concept of the core competence of enterprises, and expounds the present situation of the core competence of the representative leading enterprises of liquor in China. The core competence of Luzhou Laojiao is analyzed. By using the method of comparative study, 30 articles on evaluation of core competence of enterprises are analyzed, and corresponding conclusions and revelations are obtained. Based on the results of comparative study and the characteristics of Chinese liquor enterprises, the comprehensive evaluation index system of core competitiveness of Luzhou Laojiao was constructed from three aspects: input-output, functional management and external factors, and the corresponding evaluation criteria were determined. Based on the evaluation index, the corresponding questionnaire was designed, and the corresponding data were obtained by the investigation of the staff in Luzhou Laojiao. On the basis of the comprehensive evaluation and analysis based on the questionnaire data, the deficiency of Luzhou Laojiao's core competitiveness is clarified, and the corresponding countermeasures are put forward from five aspects.
【学位授予单位】：西南石油大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.82;F271

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