甘肃银行企业文化建设研究

发布时间：2018-06-08 12:57

本文选题：甘肃银行 + 企业文化　；参考：《兰州大学》2017年硕士论文

【摘要】：商业银行文化作为一种特殊的企业文化,是商业银行在自身实践和发展过程中形成的共同价值观、行为规范、准则等的总和,被全行上下以及内外部利益相关者认为有效而共享的特有文化形象,是提高企业竞争力和凝聚力的无形资本要素。在当前商业银行面临激烈竞争的背景下,加强商业银行企业文化建设,一方面能够树立全员文化认同意识,增强归属感和责任感;另一方面对于提高企业管理建设和竞争实力起到内在激发效用。因此,加强企业文化建设对于商业银行的发展至关重要。甘肃银行股份有限公司(以下简称“甘肃银行”)是甘肃省政府直接管理的惟一一家省级法人股份制商业银行,自成立以来,甘肃银行不断发展壮大,在五年的超常规、跨越式的发展中,甘肃银行逐步形成了“敢想,敢干,敢拼,敢赢”的企业精神和“七个一”、“七种意识”的经营管理理念。但是与先进银行相比,甘肃银行企业文化建设在核心理念体系、员工归属感、创新意识和能力、精细化管理等方面还存在一定的差距。构建系统完整的现代商业银行企业文化体系既是满足自身发展的内在需要,也是顺应时代发展的外在需求,将成为甘肃银行一项重要的战略性任务。本文首先通过国内外文献研究,概述当前企业文化领域的基本理论成果,主要从内涵、理论基础、形成与发展等方面进行研究,继而对商业银行企业文化的特征进行研究综述,在国外研究理论的基础上结合我国实际,阐述我国商业银行文化建设的特殊性。然后本文在甘肃银行企业文化建设问卷调查及访谈资料的基础上,对调查数据和资料进行分析、整理、总结,根据企业文化“同心圆”理论——即物质文化、行为文化、制度文化和精神文化,从四个层面分析甘肃银行企业文化发展现状,得出甘肃银行企业文化现状的诊断结论。在以上理论分析的基础上,制定甘肃银行文化建设方案,帮助甘肃银行构建契合企业现实需求,引领企业成长的特色鲜明的文化体系。最后,通过有针对性地提出企业文化建设的实施路径得出研究结论和进一步展望,以期使文化成为企业成长的源动力和凝聚力,实现企业健康可持续发展。
[Abstract]:As a special corporate culture, commercial bank culture is the sum of the common values, codes of conduct and standards formed by commercial banks in the course of their own practice and development. The unique cultural image which is considered effective and shared by the whole bank and the internal and external stakeholders is the intangible capital element to improve the competitiveness and cohesion of enterprises. Under the background of fierce competition, strengthening the construction of corporate culture of commercial banks, on the one hand, can establish the sense of cultural identity of the whole staff, enhance the sense of belonging and responsibility; On the other hand, to improve the management and competitiveness of enterprises to play an intrinsic role. Therefore, strengthening the construction of corporate culture is very important for the development of commercial banks. Gansu Bank Co., Ltd. (hereinafter referred to as "Gansu Bank") is the only provincial joint-stock commercial bank directly managed by the Gansu Provincial Government. With the development of leaps and bounds, Gansu Bank has gradually formed the enterprise spirit of "dare to think, dare to do, dare to fight, dare to win" and the management concept of "seven ones" and "seven kinds of consciousness". However, compared with the advanced banks, there are still some gaps in the construction of enterprise culture in Gansu Bank in terms of core concept system, employee sense of belonging, innovation consciousness and ability, fine management and so on. Constructing a systematic and complete corporate culture system of modern commercial banks is not only to meet the internal needs of their own development, but also to meet the external needs of the development of the times, which will become an important strategic task of Gansu Bank. This paper firstly summarizes the basic theoretical achievements in the field of corporate culture, mainly from the aspects of connotation, theoretical basis, formation and development, and then summarizes the characteristics of corporate culture in commercial banks. On the basis of foreign research theories, this paper expounds the particularity of the cultural construction of commercial banks in China. Then, on the basis of questionnaire survey and interview data of Gansu Bank corporate culture construction, this paper analyzes, arranges and summarizes the survey data and materials, and according to the corporate culture "concentric circle" theory-namely material culture, behavior culture, This paper analyzes the present situation of enterprise culture of Gansu Bank from four aspects, and draws the diagnosis conclusion of enterprise culture of Gansu Bank. On the basis of the above theoretical analysis, the author formulates the cultural construction plan of Gansu Bank to help Gansu Bank to build a distinctive cultural system that meets the actual needs of enterprises and leads the growth of enterprises. Finally, the author puts forward the implementation path of enterprise culture construction and puts forward the research conclusion and further prospect, in order to make culture become the source power and cohesion of enterprise growth, and realize the healthy and sustainable development of enterprise.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F270;F832.33

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