北京安田成机械设备有限公司发展战略研究

发布时间：2018-06-15 05:22

本文选题：北京安田成 + 种子机械　；参考：《宁夏大学》2017年硕士论文

【摘要】：种子是农业生产的源头,“种子机械”在这个即传统而又兴起高科技的产业中扮演者重要的角色。改革开放以来,跨国种业巨头纷纷进入中国占领市场,也给国内的种机市场带来的冲击,但是也大大加快了国内种机的发展。大量的玉米制种设备进入中国,北京安田成机械设备有限公司就是在这种环境下应运而生,专业从事国外进口设备的代理和北京安田成品牌种机的研发和生产,成立至今,经历了种业的大发展和激烈的竞争,近几年随着种业的产能过剩,种业公司的大清洗,种机公司的生存竞争格外惨烈。因此,种子机械作为种业行业的附属行业,怎么才能在这个行业继续发展?如何稳定、长期、更好的发展?这就需要我们制定一个有效的,短期内解决公司现状,长期保障公司发展的战略。本文将企业战略管理理论和企业的实际情况相联系,分析其内部条件及外部环境,识别其优势及劣势,机遇及威胁,运用SWOT矩阵,制定公司的全体目标和发展战略。全文共有七个组成,第一,主要介绍了论文的研究背景、目的和意义。第二部分是企业战略管理理论概述,结合管理理论阐述了企业战略管理的发展和研究现状。第三部分是公司发展过程及目前战略概述,主要介绍公司的主营业务、发展过程、和现在使用的发展战略。第四部分是公司内部条件和外部环境的分析,通过分析公司的内部优势和外在玉米、棉花、小麦、水稻种子行业的环境及设备情况分析以及SWOT矩阵组合分析,得出可以调整进入其它种子行业的战略决定。第五部分是公司在制定发展战略的原则的基础上,制定公司未来发展的总体目标和相关战略,具体阐述了公司的短期目标及发展战略,长期目标和发展战略。目标和战略要相得益彰,互相配合才能正确的向着目标前进。第六部分主要是公司战略的实施和控制,从四个方面阐述了战略实施的意义、模式、具体操作及如何的控制,只有有效的实施和控制才能保证达到战略目标。最后为结论。
[Abstract]:Seed is the source of agricultural production. Seed machinery plays an important role in this traditional and high-tech industry. Since the reform and opening up, multinational seed industry giants have entered China to occupy the market, also to the domestic seed machine market impact, but also greatly accelerated the development of domestic seed machine. A large number of maize seed production equipment have entered China, and Beijing Antian Cheng Machinery and equipment Co., Ltd. has emerged as the times require in this environment. It is specialized in the agent of imported equipment abroad and the research and production of Beijing Antian Brand seed Machine, which has been established since its establishment. After the great development of seed industry and fierce competition, with the overcapacity of seed industry and the cleaning of seed company in recent years, the survival competition of seed machine company is especially fierce. Therefore, seed machinery as a subsidiary industry of the seed industry, how can we continue to develop in this industry? How to stabilize, long-term, better development? This requires us to formulate an effective, short-term solution to the company's current situation, long-term protection of the company's development strategy. This paper combines the theory of enterprise strategic management with the actual situation of the enterprise, analyzes its internal conditions and external environment, identifies its strengths and weaknesses, opportunities and threats, and formulates the whole objectives and development strategies of the company by using SWOT matrix. The thesis consists of seven parts. First, the background, purpose and significance of the thesis are introduced. The second part is an overview of the enterprise strategic management theory, combined with the management theory to explain the development and research status of enterprise strategic management. The third part is an overview of the company's development process and current strategy, mainly introduces the company's main business, development process, and the current use of development strategies. The fourth part is the company's internal conditions and external environment analysis, through the analysis of the company's internal advantages and external corn, cotton, wheat, rice seed industry environment and equipment analysis, as well as SWOT matrix combination analysis, Come to the strategic decision that can adjust to enter other seed industry. The fifth part is that the company formulates the overall goal and the related strategy of the company in the future on the basis of the principle of the development strategy, and expounds the short-term goal and the development strategy, the long-term goal and the development strategy of the company. Goals and strategies should complement each other and work together in order to move toward them correctly. The sixth part is the implementation and control of the company strategy, from four aspects to explain the significance of the implementation of the strategy, mode, specific operations and how to control, only effective implementation and control to ensure the achievement of strategic objectives. Finally, it is a conclusion.
【学位授予单位】：宁夏大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.4;F272

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