供应不确定下基于预售策略的ATO供应链优化研究

发布时间：2018-06-19 01:23

本文选题：制造商预售 + 按订单装配　；参考：《预测》2017年02期

【摘要】：针对由多个零部件供应商、单个制造商和一个零售商所组成的按订单装配式供应链,本文在零部件供应不确定的环境中,分析了在分散决策和集中决策下制造商和零售商各自的订单决策及期望利润,在此基础上提出了制造商在线预售策略,并比较分析预售对供应链各级成员决策的影响。通过建立预售模型及证明推导,研究结果表明:如果无法从其他竞争对手吸引更多的消费者,制造商在线预售会损害零售商的利益;而且预售策略并不总是优于集中决策。零售商对预售的反应策略是反直觉的:预售量越小,零售商越有涨价的动机;预售量越大,零售商反而需要通过折扣来最大化期望利润。
[Abstract]:For an order-based assembly supply chain composed of multiple component suppliers, single manufacturers and a retailer, this paper presents an environment in which the supply of components is uncertain. The order decision and expected profit of manufacturer and retailer under decentralized and centralized decision are analyzed. On this basis, the online presale strategy of manufacturer is put forward, and the influence of presale on the decision of members of supply chain is compared. By establishing the pre-sale model and proving the derivation, the research results show that if the manufacturer can not attract more consumers from other competitors, the manufacturer's online pre-sale will harm the retailer's interests, and the pre-sale strategy is not always superior to the centralized decision. The reaction strategy of retailers to presale is counter-intuitive: the smaller the presale volume, the more incentive retailers have to increase the price; the larger the presale amount, the more retailers need to maximize the expected profit by discount.
【作者单位】：中南财经政法大学信息与安全工程学院;华中科技大学管理学院;贵州财经大学工商学院;
【基金】：国家自然科学基金资助项目(71401180)
【分类号】：F274

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