企业竞争态势分析:基于自我定位与公众认知的二维框架
发布时间：2018-07-16 12:27
【摘要】：[目的/意义]企业竞争态势分析是竞争情报研究与企业战略发展共同关注的问题。然而,现有研究以技术竞争为主导视角,以技术共性特征为研究内容,未能充分揭示企业竞争态势的全貌。[方法/过程]基于自我定位、公众认知二维视角,整合专利数据分析、URL共现分析方法,提出企业竞争态势分析框架。[结果/结论]基于德温特创新索引(DII)采集的4G专利及互联网采集的4G企业URL数据,分别从自我定位、公众认知两个维度描绘产业研发领先企业间的竞争态势;并以华为为例,基于二维框架综合分析其竞争态势。
[Abstract]:Objective / significance: enterprise competitive situation analysis is a common concern of competitive intelligence research and enterprise strategic development. However, the current research takes the technology competition as the leading angle of view, takes the technology commonness characteristic as the research content, does not fully reveal the enterprise competition situation complete picture. [method / process] based on self-positioning, public cognition two-dimensional perspective, integrating patent data analysis and URL co-occurrence analysis method, a framework of enterprise competitive situation analysis is proposed. [results / conclusion] based on the 4G patents collected by the Derwent Innovation Index (DII) and the 4G enterprise URLs collected by the Internet, the competitive situation among the industry's leading R & D companies is depicted from two dimensions of self-positioning and public awareness, and Huawei is taken as an example. The competitive situation is analyzed synthetically based on two-dimensional frame.
【作者单位】： 常熟理工学院经济与管理学院;
【基金】：江苏省高校哲学社会科学重点项目“战略性新兴产业政策效应跟踪评估体系研究”(编号:2017ZDIXM003)研究成果之一
【分类号】：F271
本文编号：2126390
[Abstract]:Objective / significance: enterprise competitive situation analysis is a common concern of competitive intelligence research and enterprise strategic development. However, the current research takes the technology competition as the leading angle of view, takes the technology commonness characteristic as the research content, does not fully reveal the enterprise competition situation complete picture. [method / process] based on self-positioning, public cognition two-dimensional perspective, integrating patent data analysis and URL co-occurrence analysis method, a framework of enterprise competitive situation analysis is proposed. [results / conclusion] based on the 4G patents collected by the Derwent Innovation Index (DII) and the 4G enterprise URLs collected by the Internet, the competitive situation among the industry's leading R & D companies is depicted from two dimensions of self-positioning and public awareness, and Huawei is taken as an example. The competitive situation is analyzed synthetically based on two-dimensional frame.
【作者单位】： 常熟理工学院经济与管理学院;
【基金】：江苏省高校哲学社会科学重点项目“战略性新兴产业政策效应跟踪评估体系研究”(编号:2017ZDIXM003)研究成果之一
【分类号】：F271
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