决策框架、心理距离对个体间合作行为影响的实验研究

发布时间：2018-07-25 16:15

【摘要】：本文基于解释水平理论的观点探讨了决策框架与心理距离对个体间合作行为的影响。通过采取2(给予型框架、索取型框架)×2(心理距离近、远)的实验设计以及方差分析的实证方法,探讨了决策框架、心理距离对合作行为的作用机制,并进一步分析了心理距离对框架效应的影响。研究结果表明决策框架与心理距离均会影响个体间合作行为:给予型框架比索取型框架更有利于合作的产生;且个体在心理距离越近时的合作意愿更高。此外,实验结果还表明心理距离会对框架效应产生影响,心理距离越远,框架效应越显著。
[Abstract]:Based on the theory of interpretation level, this paper discusses the influence of decision framework and psychological distance on cooperative behavior among individuals. By adopting the experimental design of 2 (giving frame, claim frame) 脳 2 (psychological distance, distance) and the empirical method of variance analysis, this paper discusses the mechanism of decision frame and psychological distance on cooperative behavior. The influence of psychological distance on frame effect is further analyzed. The results show that both the decision framework and the psychological distance affect the cooperative behavior among individuals: the giving framework is more favorable to the generation of cooperation than the claim framework, and the individuals have a higher willingness to cooperate when the mental distance is closer. In addition, the experimental results also show that psychological distance has an effect on the frame effect, and the further the psychological distance is, the more significant the frame effect is.
【作者单位】：武汉大学经济与管理学院;
【基金】：国家自然科学基金项目(71371147) 湖北省教育厅哲学社会科学研究重大项目(16zd002)
【分类号】：B848;F272.92

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